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Message edited at 05/28/2009, 08:05:21 AM by Admin |
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Continuing its steady ascendant trend, Dreamstime has registered a 90% traffic growth rate in the last 12 months according to third parties that provide web analytics. Similar results have been registered for all other parameters as well: number of registered users, buyers, submissions and images online (while the waiting time gets close to 0 now!)
While a strong positioning has already been secured within the market, our aim is to continue growth at the same if not even higher rates.
We've just released a price update, 9 months after our previous adjustments (credits 2008). This is not an update of the pricing in credits, but of the credit value itself. The credit amount required for image download will not change. Subscription plans will also stay the same.
Full details can't be provided here, due to the dynamics of the purchase tool, but most of you will already see updated royalties for the latest downloads. A few examples are in the above graphics. As you can see, for the lower volumes, a non exclusive photographer will receive $0.84 instead of $0.50 per credit. A 5 credits image will bring him $4.2 (up from $2.5) while the exclusive will receive $5.01 (up from $3) .
Overall, adding discounts and additional credits, the price update should translate in over 30-40% increase in sales and royalties. Coming right before the summer season, we expect this to bring better earnings for everyone and record months for most contributors.
Although this is a significant increase, we still continue to provide the best prices for buyers!
Due to the competitive landscape, we have also contemplated a simultaneous decrease within the royalties area. As you know, Dreamstime provides the highest royalties in the industry and we would very much like to keep it that way. The drawback is that a lower margin inevitably affects the marketing and advertising budgets. As a side effect, that can result in a lower sale volume for our contributors. Our goal is to be able to deliver the highest royalties while also providing the highest revenue.
We decided to delay this launch, but we plan to adjust the royalty percentages in the upcoming months. We will first evaluate the results of the current price update. We hope contributors' revenue will not be affected and that the RPD remains at significant values. Also, we plan to keep the royalties at a higher level compared to competition. This should translate in higher revenue for everyone, as the marketing budgets will be increased.
A fair system in our perspective is a level-based royalties system, allowing higher level images to earn a higher percentage compared to the fresh, low-level images. Opposite to this proposal would be a portfolio based system that rewards older members higher revenue. Older doesn't necessarily mean better and you know we refer to great images not just great portfolios. As always, we would like to hear your thoughts about how the right system should look like (portfolio based vs image based).
The specifics for this update are not ready yet. While we don't expect contributors to be happy with a decrease in royalties, we hope that a bigger revenue will make this worthwhile.
And to emphasize that these are not just plain words, you may remember the last update that added bonus credits as part of the royalties algorithm. Although it decreased the royalties, the revenue continued to grow.
As a result of that strategy of added bonuses, we will be able to pay contributors $0.83 per credit instead of the previous fixed $0.50. We hope all mentioned above make a good example about our previous goal being achieved.
Other marketing campaigns are scheduled for the near future, some being quite innovative.
A last note: our search engine keeps updating and its relevancy now emphasizes the quality of the content more than ever before. We try to keep the right balance between new images and new contributors vs. popular images and older contributors. Recent changes try to favor less the new images (we found out they were too overexposed) and provide buyers with more diversity, without ignoring relevancy. Some of our contributors have seen their revenue double in the last months, while others were affected. Rest assured that we keep an eye on all factors, but also do note that competition that is becoming more aggressive. Do your best to provide the best stock you can and do your best to keep improving!
Dream for more, the future looks bright! |
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Nikon D300 / Nikon N80 | Nikon 10.5mm f/2.8G ED AF DX Fishey...
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Uploaded files:2665 | Total Sales: 21424
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Message posted at 05/28/2009, 08:10:02 AM by Claudiofichera |
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If more money is excellent! |
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Canon lens 17-85 Ultrasonic, Lens 70-200 L f4 :) Canon...
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Uploaded files:1028 | Total Sales: 1143
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Message posted at 05/28/2009, 08:15:36 AM by Torchdesigns |
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Cudos to all of the work you all do. I think the changes are a positive thing overall, and could only help to benefit the contributors as well as the customers. Thank you for always finding new ways to promote the site and get more people interested in buying the images hear. I am sure it will pay off for all.
Thanks, and have an awesome day!
Sarah |
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Uploaded files:223 | Total Sales: 2854
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Message posted at 05/28/2009, 08:48:16 AM by Starblue |
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I must say I always admire Dreamstime how cares about development... what I read above, it looks to me O.K. I belong to "older" contributors and all changes what DT made, turned to be positive. Thanks to DT for all of it and good luck with the new change for us, photographers as well as clients!
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Hardware: NIKON D300 camera, Nikon lenses, Asus computer...
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Uploaded files:1579 | Total Sales: 15964
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Message posted at 05/28/2009, 08:51:27 AM by Littledesire |
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Great! I love changes for good! |
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Nikon D60 Double Zoom kit , AF-S DX NIKKOR 18-55mm f/3.5-5.6...
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Uploaded files:1696 | Total Sales: 1515
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Message posted at 05/28/2009, 08:54:44 AM by Svecchiotti |
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Thanks Achilles, this is really great news. Yet another reason why DT is the best microstock site anywhere. You make more and we make more in return. Very nice to see, especially in this economy. |
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Nikon D300, D200 with various Nikon ED lenses, ND, graduated...
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Uploaded files:774 | Total Sales: 445
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Message edited at 05/28/2009, 10:51:10 AM by Rangpl |
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I wish to know.. Hope it will look as it sounds, greetings :) |
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Photoshop Lightroom Inkscape Blender 3D. Canon: 40D 500D G12...
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Uploaded files:464 | Total Sales: 925
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Message posted at 05/28/2009, 09:20:25 AM by Warrenpricephotography |
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It sounds like win, win but I'm new at this. I'm still reading the post and trying to understand all that it says. It does sound good.
I really do like the levels system that no one else seems to use. It seems a very fair way to "share the wealth" between old and new contributors.
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Nikon, Canon and Panasonic cameras; Nikon, Canon and Tokina ...
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Uploaded files:871 | Total Sales: 684
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Message posted at 05/28/2009, 10:31:29 AM by Godfer |
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Wow, just when I was thinking that this site couldn't get any better :):):)
I have really noticed the extra traffic to the site these last few months as dls have rocketed. |
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Canon 5D MK II
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Uploaded files:1066 | Total Sales: 22737
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Message posted at 05/28/2009, 10:32:49 AM by Irisangel |
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This line concerns me:
"The specifics for this update are not ready yet. While we don't expect contributors to be happy with a decrease in royalties, we hope that a bigger revenue will make this worthwhile."
This will be the second "Pay cut" in less than a year. While you say DT has enjoyed a 90% traffic growth rate in the last 12 months. Why change things?
I'm from the old school that says, "If it ain't broke, don't fix it"
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Canon Eos 400D, Samsung S850( always with me) trip...
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Uploaded files:2502 | Total Sales: 13434
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Message posted at 05/28/2009, 10:41:51 AM by Inganielsen |
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I must admit, that this sounds a little confusing to me, which may be due to my limited English skills. I read it twice and still don't understand.
Why will royalties decrease while there is a raise in the percentage a contributor gets? I assume I misunderstood something here. Would someone please help me understand? :) Thanks!! :) |
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Canon EOS 1000D, Sigma 17-70mm, Photoshop CS3
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Uploaded files:863 | Total Sales: 3735
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Message posted at 05/28/2009, 10:53:48 AM by Thefinalmiracle |
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Great news!! I just hope that I don't expect a bad news about taxation from DT like some contributors have got from another stock agency. It sucks!!!! US government is trying to fill its treasury with $1 royalties now... was happy with Obama... but not anymore! |
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Canon Rebel XSI / 450D with Canon 18-55mm IS Lens & Tamron 7...
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Uploaded files:4438 | Total Sales: 11093
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Message edited at 05/28/2009, 10:57:32 AM by Martinedegraaf - member is an admin |
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@Inga: if I read it correctly, it means that the revenue per credit will be higher from now on. But in some time the 50% (or 60%) royalties will change into a level-based system. In this new system higher level images will get you a higher percentage in royalties. (example with totally fake percentages: 25% for a level 1 image, 50% for a level 5 image).
I'm not too sure I (as a relative newbie) should be happy with all these new changes. And I wonder if staying exclusive is the right choice.
It seems to get harder and harder to make new images (or a new portfolio...)succesfull.
But I might be wrong (I hope!).
Time will tell.
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Nikon D300, Nikkor 17-55 f2.8, Nikkor 70-200 f2.8, Nikkor 50...
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Uploaded files:646 | Total Sales: 2768
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Message posted at 05/28/2009, 11:02:46 AM by Inganielsen |
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thank you very much, Martine!! :) |
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Canon EOS 1000D, Sigma 17-70mm, Photoshop CS3
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Uploaded files:863 | Total Sales: 3735
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Message posted at 05/28/2009, 11:22:51 AM by Cmarshall717 |
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Ditto on Irisangel's comment. It sounds contradictory to me and confusing. I'm not sure if it's good or bad. |
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Nikon D7000, Nikon D70, 70-300 Quantaray/18-70 Nikon/ 50 Nik...
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Uploaded files:147 | Total Sales: 403
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Message edited at 05/28/2009, 11:29:42 AM by Zumaandme |
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At first sight it looks good and mainly fair. Hoping ALL our dreams come true!
Eva-Christiane ;-) |
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Canon PowerShot G10
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Uploaded files:296 | Total Sales: 340
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Message posted at 05/28/2009, 11:36:03 AM by Raytags |
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Thanks Achilles
This is really great news.
Ray |
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Canon PowerShot G7- (5)Sony Alpha 700 with 50mm f/...
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Uploaded files:2348 | Total Sales: 2743
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Message posted at 05/28/2009, 11:55:49 AM by Starletdarlene |
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Still confusing to me. But then I'm still new at this. Does it make sense to be exclusive for DT will it be better and what about an exclusive image?
Starlet |
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Uploaded files:739 | Total Sales: 2073
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Message posted at 05/28/2009, 12:59:54 PM by Roberto1977 |
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Well, I think this is a consequence of a “problem” that someone (not me, I’m exclusive here) has seen also elsewhere...
Anyway, this seems a good and fair “policy”, but I don't understand everything... In particular this:
A fair system in our perspective is a level-based royalties system, allowing higher level images to earn a higher percentage compared to the fresh, low-level images. Opposite to this proposal would be a portfolio based system that rewards older members higher revenue. Older doesn't necessarily mean better and you know we refer to great images not just great portfolios. As always, we would like to hear your thoughts about how the right system should look like (portfolio based vs image based).
According to what I understood:
1) First possibility: a level 5 image earn a higher percentage than a level 1 image (it rewards the quality);
2) Second possibility: a user registered in the 2005 earn a higher percentage than a user registered in the 2009 (it rewards the seniority, not the quality).
Is this correct, Serban?
If yes, I think the first one (quality) is absolutely better than the second one (seniority).
Rob.
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Canon EOS 5D Mark II | Canon EF 17-40mm f/4L USM | Canon EF ...
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Uploaded files:1023 | Total Sales: 11186
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Message posted at 05/28/2009, 13:04:47 PM by Martinedegraaf - member is an admin |
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| Originally posted by Roberto1977: |
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Quoted Message:
Is this correct, Serban?
If yes, I think the first one (quality) is absolutely better than the second one (seniority).
Rob.
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Yes, I agree with Rob (but that will be no surprise ;o)
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Nikon D300, Nikkor 17-55 f2.8, Nikkor 70-200 f2.8, Nikkor 50...
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Uploaded files:646 | Total Sales: 2768
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