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This sophisticated Ferrari Factory Store in Serravalle Scrivia was designed by Iosa Ghini Associates. This gallery is located in the neighborhood of McArthur Glen Outlet in Serravalle Scrivia, Piedmont, Italy. The main concept of this modern design of the areas is strongly associated to the design and graphic project which is specific to each Ferrari Store anywhere. Technically, this glass gallery is a highly innovative design with a slightly curved front view which results in a total visibility both inward and outward.