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Pasadena, California, USA - January 1, 2010: The Natural Balance Pet Foods company displayed their float titled: Hot Doggin - Going for the Gold, in the 2010 Tournament of Rose Parade.
Each New Year's Day in the United States, the world focuses its attention on Pasadena, California, U.S.A., home of the Tournament of Roses Parade. People from all over the world love this event and make it a yearly tradition to be a part of it.
The Rose Parade’s elaborate and stunningly beautiful floats feature high-tech computerized animation and exotic natural materials (plants and flowers) from around the world. Although a few floats are still built exclusively by volunteers from their sponsoring communities, most are built by professional float building companies and take nearly a year to construct. The year-long effort pays off on New Year’s morning, when millions of viewers around the world enjoy the Rose Parade.