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Apps are a must for all mobile phones and are available from the Apple Apps Store and other various popular media organisations including Facebook, Youtube, Twitter, Flickr, Google Plus and Skype.
They allow you to keep in touch while on the move allowing access from all around the world to paypal, ebay, myspace, travel news, flight information and much more.
Apple with the iPhone in black or white finish are the company who seem to be driving the demand for this type of technology.