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Absolut Vodka symbol on black leather surface. Absolut ROCK edition (normal Absolut Vodka, blue label, limited edition leather studded cover, launched in 2009). Absolut is the third largest brand of alcoholic spirits in the world after Bacardi and Smirnoff, and is sold in 126 countries. Absolut Vodka is a brand of vodka, produced in southern Sweden. Since July 2008 the company has been owned by the French firm Pernod Ricard who bought V&S Group from the Swedish government.