Cai Shen (Chinese: literally God of Wealth) is the Chinese god of prosperity. He can be referred to as Zhao Gongming (Chao Kung-ming) or Bi Gan (Pi-kan). Though Cai Shen started as a Chinese folk hero, later deified and venerated by local followers and admirers, Taoism and Pure Land Buddhism also came to venerate him as a god. Cai Shen's name is often invoked during the Chinese New Year celebrations. By Imran Ahmed.