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Ise-Jingu Shrine is at the core of sightseeing in Ise. It is simply referred to as Jingu (the Shrine) as an official name, and the Sun Goddess Amaterasu O-mikami is enshrined there. The main shrine has an elevated floor in the 'yuiitsu-shinmei-zukuri' style, which is the oldest style of shrine architecture.
This festival is held every 20 years when shrine buildings are rebuilt and the deity is transferred from the old shrine to the new shrine. There are many other rituals and ceremonies performed at this shrine that have been handed down from ancient times.