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Can Matthiase be bribed with beer? :-)posted in Pending time for ever
Well, gee, I don't know much about the video industry. I usually comment on things I have some knowledge of, that way I come off as half an idiot rather a complete idiot. I did just wrap up a Photoshop class and received some pretty harsh critiques. ... [Read more...]
Well, gee, I don't know much about the video industry. I usually comment on things I have some knowledge of, that way I come off as half an idiot rather a complete idiot. I did just wrap up a Photoshop class and received some pretty harsh critiques. I've received a lot of critiques from industry professionals and have learned, if anything, what they see and look for.For your video, you are essentially trying to MARKET yourself. You can actually find on the internet videos that tell you how to create a promotional video. I didn't look at any of those but they may have tips on key elements you need to be aware of.Your photography and video, for the most part, is technically well done and demonstrates you are a person who can handle the job. However, since we are M-A-R-K-E-T-I-N-G ourselves, there are a number of things to consider.Ready...?(#1) Just to make sure, I'm going to ask: Do you have permission from the people in the video to use them in this promo? Do you have permission to use the music/audio? You're setting yourself up for trouble if you don't.(#2) If this video is meant to cast a net on the internet to find clients, then in your first image of the video, you should include your LOCATION. At the end of the video you have a web site with "ZA" so I assume you're in South Africa. Mention that. "Four Oaks Serving Cape Town." "Four Oaks Serving South Africa." "Four Oaks Serving South Africa and Surrounding Region." Whatever works best.A guy in Chicago doesn't want to waste time with you. You don't want to waste time sending back and forth emails only to find out the gig is in Chicago. A guy in Chicago might want a photog located in South Africa. The internet has connected the world together but most of us our restricted to where we live.(#3) All of us have flipped through TV channels looking for something to watch. We will literally look at a TV show for less than a second to know that we don't want to watch this and the thumb hits the next channel button.We decide this in less than a second!Your video needs to grab the attention of someone and hook them in and make them want to watch. After your initial graphics you go to a screen with more descriptions. You're 20 seconds into the video before we actually see what you can do. Save the wordy details for the end of the video. Shorten up the intro and dive into your work. The wordy details are boring and people are going to click out. Hook people in and if they're excited with what they see they will be glad to get into the details.(#4) The video is too long. A number of the scenes are redundant. You will want to show variety, a wide range of expertise.I did a Google search for PROMOTIONAL VIDEO and my very first random selection brought me to here:http://creativeedgepro.com/That video is 30 seconds long and demonstrates a large number of concepts they're capable of producing. How does their presentation compare to yours? This is your competition. Do you want to MARKET yourself as being capable or the Lets-Call-Him-First guy?(#5) What is your target audience here? Are you seeking work from companies looking to create promotional videos or are you doing baby portraits?Mr. Big from ACME Corporation is not going to want to sit through scenes of animals and portrait phootgraphy. Mama looking for a baby photographer is not going to want to look at factories. Create seperate videos that focus on specific clients because they're going to click out and look at the next guy if you're not showing what they want to see.I know you're trying to demonstrate what you can do but this is MARKETING. You want to talk to Group A. Then you talk to Group B. Then Group C. Talking to all of them all at once puts them all to sleep because they're not seeing what they're looking for.Create separate videos that show what you can do for corporate clients and another for portrait/studio work. Which will make your task of shortening the video easy.(#6) Show only your best stuff. In some of the categories, you're reaching a bit. Essentially, you are very good at some things but there are areas in which you have less experience.When we get to the black haired girl/portrait photography section, you have hit into something everyone has experienced: The Fake Smile. You know, you tell someone "Let me take your picture and smile!" and they move their cheeks to smile but it's more of a grimace. You change the backgrounds of the girl showing your editing skills but I don't notice that at all. All I see is a girl with The Fake Smile.If you are promoting portrait photgraphy services, then you need to have images of people that are flattering. No one goes to a photographer where the people don't look right. Compare the smile with some of the other women in your promo, it's a huge difference. They have good, natural smiles. You have some good portraits but all I remember is The Fake Smile.I see The Fake SMile and it just screams "Oops!"(#7) I don't know you, I don't know your background, I don't know your experience. All I know is what I see in the video. So when I get to the animals/nature photography, I'm thinking you should be showing your best work in this regard.If you're going to MARKET yourself as a nature photographer, then you better be up to the level of other nature photographers. The picture of the goat is technically well done, I like the focus and background, but the goat itself is a bit replusive. The tongue is anything but cute.I checked the internet, South Africa has penguins so that image must be from an outing. That is your best penguin photograph? Let's be honest here, it's not a good photograph. Poor composition and the sun is at a bad angle.Then there is the elephant picture. My first reaction was the lighting was a bit harsh because of how the shadows were extreme so I went back to pause on it. A second look made me think the lighting was OK but it doesn't pop like some of your other images.But because I stopped to look, I see a lot of things wrong with the elephants. The elephant lying down, the bottom part of his truck is blurry. The legs on the elephant to the left are also blurry. Do you see the elephant lying down, how his trunk transitions into the grass? There are plants in front of the trunk but only the trunk. The rest of the foliage does not transition the same. The belly is blurred and does not transition into the grass naturally the same way as the trunk. The elephant on top does not blend into the one onto the bottom, there is blurriness from some kind of editing.The grass in the foreground is not out of focus, it is distorted. When I stand back, I notice a distinct line along the bottom third of the image. You have done a lot of heavy editing in this image which is making many of the elements unnatural. You don't notice this when watching the video and it only comes out upon scrutiny, but what happens is the subconscious recognizes things are not right and you lose any wow factor you were hoping to achieve.I suspect there were issues with this image and it was heavily edited to fix them. Yeah, baby elephants are cute but cute does not make a problem image a good image. I did a Google search on SOUTH AFRICA ELEPHANT PARK and the images that came up are for the most part, quite stunning.You need to be at the level of your competition. You have some fantastic images from the corporate and commercial world, apply those skills to the the nature side of photography.=========So... I know this was a harsh critique but we are in a sink-or-swim industry. You have to be your own worst critic when it comes to your work. We all have a tendency to fall in love with our own work, you can't be successful without an ego, but the ego is also a factor in why we fail.I would do more research on what other people have done for creating promotional videos and applying the elements that work into yours. Show only your best work. Create videos that are specific to a certain market. A video should be 90% of what they want to see or else you're going to lose their interest.Overall, I think you're off to a good start but you have to understand that you have to beat your competition. You can't settle for "good enough." You have to be among the best if you want to get noticed. That's why I took that Photoshop class. I see what other people are doing and I need to get to that level.
You will need to post your requests in the forum, it's against the rules to sidestep the agency.posted in Looking for a designer for our hydrographics designs
My greatest passion is landscape and fine art photography. However, stock does provide a challenge in itself. I enjoy coming up with new ideas and concepts and learning new techniques. In the end, each compliments the other. The things you learn from one can apply for another and you grow with the craft. I have over 30 years experience with different kinds of art and freelance endeavors and have yet to become tired or bored with finding new ways to exercise the creative side of me. Thank you for ... more
My greatest passion is landscape and fine art photography. However, stock does provide a challenge in itself. I enjoy coming up with new ideas and concepts and learning new techniques. In the end, each compliments the other. The things you learn from one can apply for another and you grow with the craft. I have over 30 years experience with different kinds of art and freelance endeavors and have yet to become tired or bored with finding new ways to exercise the creative side of me. Thank you for visiting my profile and I hope your time here will be a reward in itself. I am located in Wisconsin, USA.
Joined:February 13, 2009
Equipment:Nikon D800, D100, Canon G15
Featured photographer between November 1, 2013 and November 8, 2013
I am a photographer working exclusively with Dreamstime.com.