Advertising and me. "Insight"
Hi. This is my second delivery about advertising concepts. Today I going to try to explain what an "insight" is.
The insight of a product, service or an istitution is founded in values, perceptions and concept that let we know the essence of the message that we must to communicate. For example and insight of a luxury car could be the idea of "have something unique that allow us to be members of a selected group", so we put all the energy at this idea in the message.
Greetings!!! And as always said.... sory my poor english.
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