Advertising and me. "Insight"
March 27, 2009
User archive
Hi. This is my second delivery about advertising concepts. Today I going to try to explain what an "insight" is.
INSIGHT:
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© Artistar |
The insight of a product, service or an istitution is founded in values, perceptions and concept that let we know the essence of the message that we must to communicate. For example and insight of a luxury car could be the idea of "have something unique that allow us to be members of a selected group", so we put all the energy at this idea in the message.
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© Artistar |
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© Artistar |
Greetings!!! And as always said.... sory my poor english.
Paul.
Photo credits: Artistar.
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3 Comments
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PublishKittycat
Thank you for the great information. :)
Fultonsphoto
Great insight, thanks again for useful information.
Creativei
Another useful lesson for free for DT users. Well done and thanks for the inputs.