Advertising and me. "Visual Synthesis"

Im Paul, and I work in advertising. In this blog I going to try to comment different experiences that I live in this incredible world and how one image can tell more than a thousand words.

Ohh... and sorry my poor english!

Visual Synthesis

In advertising is very important appeal to the visual synthesis. This concept means that all that you want to tell in your advertise is expressed/synthetized in the image/photo of the advice.

Of course, this is not easy, because a effective visual synthesis requires an excelent image, very conceptual... an image that can communicate the message by it self without copy text.

For example, this photo, is not just a lamp with a bill inside, is more than that, it can represent the concept of "ideas to make money", or "incandescent light is expensive and old".

So, an image can tell more than a thousand words.

Photo credits: Artistar.

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good blog, and nice concept.


Always try to think the insides of the concepts and then shot your image. Try to think what image you could need if you be an advertiser.


I try! Sometimes the thoughts and ideas don't make it from my head to the reviewer :-(


I agree, nice blog very thought provoking and something one should try when thinking up concepts for photo oppertunities. When I first saw the image with the light bulb my immediate response - before reading - was that lighting/electricity can be very expensive, so guess the theory really works :0)

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