For those of you Dreamstimers living in the United States, you've most certainly heard of PIPA and SOPA by now, either through the news or through the blackout of your favorite website this past week. Perhaps you've even pondered how it could potentially impact your sales of stock photography. Then again, perhaps you haven't.In a war seemingly between the web industry and Hollywood, true internet freedom is potentially at stake as these two laws would be far too vague to protect intellectual... continue reading
Articles by John Sternig
SEO 101: Sitemaps and Search EnginesSitemaps can help search engines and humans navigate your website more efficiently.Not only do they enhance the experience for some users, but it also provides an SEO benefit.I can already hear you beginning to ask:* What is a sitemap?* How does it improve my SEO?* How do I create a sitemap?That’s exactly what we will discuss in this article.What is a sitemap?There are two types of sitemaps.One for humans, and one for... continue reading
There is one major element of SEO that is somewhat out of your control as a website owner.Unfortunately, it happens to be one of the most important elements and is capable of massively increasing the amount of traffic to your site in a matter of days, sometimes even minutes.In case you hadn’t guessed by the title, this element is inbound links.In other words, links from other sites to yours.Why are inbound links important?Inbound links are great for SEO for 2 main reasons:1. They... continue reading
SEO 101: AccessibilityAccessibility and search engine optimization go hand-in-hand.If you make your site highly accessible, you can be fairly certain that your content isoptimized for search engines.In fact, it often helps to think of search engines as people visiting your site with a screen reader.While there are guidelines for website accessibility, the most important elements of accessibility and SEO are as follows:* Provide alternative text for images* Provide text... continue reading
Print materials are important to most everyone on Dreamstime, from photographers to designers looking for imagery.Last week in the Project Your Identity series we covered the importance of business cards. While certainly a very important aspect of your physical marketing effort, even the best business card design can only say so much due to its inherently small size. More in depth, high impact print materials such as letterheads, envelopes, flyers, postcards, door hangers, posters, banners, and... continue reading
Links are a huge component of SEO.Most people know that inbound links coming to your site are a great way to increase your traffic and SEO, but what people often overlook is the links on their site.Whether you are linking to other pages within your site (internal links) or pages on a different site (external links) it is important to build them semantically.Link Text, Link Titles and SEOWhen creating links, it’s always important to use relevant link text rather than something generic... continue reading
With the rise of online social networking sites and virtual information exchange applications like bump, physical business cards have seen somewhat of a decline in recent years. While these new networking alternatives are certainly important tools and can vastly expand your presence both locally and beyond, the fact remains that humans are tactile beings. When is this last time you walked through a clothing store and didn't reach out to feel a sweater, or pick a leaf off of a shrub in passing? In... continue reading
In our continuing series on Search Engine Optimization (SEO), one element of SEO that people often overlook is the structure of a page and the underlying code being used for that page.Not only is important for the visual appeal of your viewers, but it can make a big difference in how your site is perceived by a search engine. It is extremely important to make sure that your pages are laid out efficiently and that you are using the appropriate tags in your code.Some important things to keep in... continue reading
In our ongoing series on Search Engine Optimization (SEO), we’ve covered almost everything that you can actually see on the page and how it impacts SEO. We’ve gone over the development of keywords and content and choosing the most effective domain name and URL structure. The last thing that is visible to the human eye is page titles, then we’ll start getting into the behind the scenes code that optimizes your site for search engines.Page TitlesSince the majority of photography portfolio... continue reading
One of the most important assets that your photography business has is its own identity. Unfortunately, many businesses struggle to use that identity to their advantage, whether because they are unaware of the potential that it holds, or because they are simply intimidated by the thought of utilizing it.One of the most important parts of any visual identity is the logo, the sole icon that represents your brand. Like the strands of a web, all of the other materials that project an identity rely... continue reading
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