Since the last 7+ years I am associated with one of the leading advertising agencies of Pakistan and since my start I was listening one common phrase from all my clients (my apologies to all my past and current clients) i.e. we want something ‘OUT OF THE BOX (OFTB)’ and believe me client love to use this phrase even when you are designing a 5ft X 10ft banner.The most interesting part is when you ask them to please define Out of the Box the replies you get are “do SOMEthing yaar” etc etc... continue reading
Articles by Mahmoodfaridi
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