Caduceus: Worth it's Weight In Gold

I wrote this in my personal blog and thought I'd add it here too...

This image is my most prized illustration to date, leading on every microstock site that I've submit to, in terms of downloads, revenue and RPD. The image makes up for 27% of my total downloads and a whopping 48% of total revenue right across the board. The Caduceus is not only my proudest vector illustration so far but it has single-handedly been the driving factor that has motivated me to continue my journey in microstock. Without it, I’m sure my enthusiasm would have plateaued by now. I'm now not after a huge portfolio but after a tight portfolio full of winners and this is definitely one of them.

I want to share my opinion with everyone as to why this image is successful. Who knows, it might help some other illustrator who's just starting out like I did back in April. Although I have to say this image is aesthetically pleasing to the eye, it's no da Vinci masterpiece. So what is it about this image that makes it successful? Well I'll tell you... It's original, it's well executed but more importantly, it appeals to various sectors in the market.

Before putting pen to paper I did my homework with this one. Before coming up with the original concept I put a lot of thought into what market(s) I was targeting. I wanted to hone in on medicine but I knew if I drew the typical caduceus, no matter how well it was executed, it would be lost in the midst of all the other great illustrations that have already climbed up the ranks. Before sketching it out on paper, I made sure there was nothing like it out there already. I searched "caduceus" all over the net and found thousands of them, many wonderful images but most only appealed to conventional medicine. This caduceus, with a twist, appeals not only to medical practitioners but also those in alternative medical fields such as naturopaths, homeopaths, Chinese medical doctors, chiropractors, physiotherapists, herbalists, reflexologists, yogis, and the list goes on.

This one image taught me so much about microstock. I’ve been painting since I was very young and have always created work that appealed to one target audience... myself. My paintings have always been very personal to me and I’ve always wanted to keep the viewer guessing. Microstock is the opposite. We have to convey a message with our artwork and this message can be broad but has to be absolutely clear.

So my advice to any illustrator who’s starting out, once you get some experience with technique under your belt, forget about mimicking the most successful images, instead create something that is different to the norm and will appeal to various crowds. Your one successful illustration is more likely to generate more revenue than 20 illustrations that have been done many times before.

Photo credits: Sunnymars.

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September 17, 2010

Kittycat

Medical images or illustruations do it all the time.

September 16, 2010

Onime

keep yours success.

September 16, 2010

Yuritz

something to keep in mind and congratulations

September 16, 2010

smartview27

Thanks for sharing.

September 09, 2010

Jeniicorv8

Interesting insight and certainly a well-informed advice. Thanks for sharing.

September 08, 2010

Sobek85

Definitely worth researching an idea first then. Ill keep this in mind thanks.

September 08, 2010

Mani33

Yep it's fantastic idea! Keep it safe! you know what I mean ;)

September 08, 2010

Cristalloid

To be unique is one rule of success in stock...

September 08, 2010

Roberto1977

Really nice blog and illustration! I also like it: it's original. Wish you many more good ideas for the future. Bye, Rob.

September 08, 2010

Rosedarc

Yes, I noticed your caduceus before, it has a freshness that catches the eye! Wishing you many more images as successful as this one!
And thank you for your valuable input on the tax center matter :-)

September 08, 2010

BCritchley

Really well done and I wish you continued success and many sales :-)

Brett

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