A case for exclusivity
I read this on a stock photography forum and I think is good to share. So:
"I read a quote in the book "The 4-Hour Work Week" that I think summarizes our situation quite well.
..talking about why not to sell product through many distributors..
"It works like this: Reseller A sells the product for your recommended advertised price of $50, then reseller B sells it for $45 to compete with A, and then C sells it for $40 to compete with A and B .
In no time at all, no one is making profit from selling your product and reorders disappear. Customers are now accustomed to the lower pricing and the process is irreversible. The product is dead and you
need to create a new product. This is precisely the reason why so many companies need to create new product after new product
month after month. It's a headache. "
It makes me think a site with exclusive content, which can control the price, certainly has a business edge over the other sites. It makes the ******** strategy (everything image has to be exclusive) seem very smart.
Photo credits: Alvera.
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