Four niche sales in one week

Sassenpoort in Zwolle

Last week I was surprised by four niche sales of the city Zwolle, no subscriptions, fully paid. Most of you probably don't even know where Zwolle is located.

Like most of you I have architectural pictures of London and Paris. Dreamstime has plenty of pictures of these famous cities. Resulting in very few sales for me. I sell more pictures of for example Beijing and Machu Picchu. The reason is probably that it is more difficult to go there.

The same is true for Zwolle, few people will visit this province capital in the Netherlands and try to sell pictures of it. So, the supply of pictures is rather small. At the same time, there is a demand, resulting in a niche market.

In the beginning I thought that my pictures would standout just by their "quality". Now, I know better! Pictures are first selected based on keyword search and only after that based on the quality of the pictures. The chance that your picture shows up on a specific topic increases if there are few pictures of this topic.

So, the take away message is: improve your sales by creating a niche market!

Therefore I started to take pictures of smaller, less known cities, like Zwolle. Here you can read more about Zwolle, a place really worth to pay a visit.

Bridge Pelserbrugje crossing city canal in Zwolle

Photo credits: Peter Apers.

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September 17, 2017


Thanks, we all want to inspire our peers!

September 14, 2017


woow...that's very nice article. Inspiring me...I will follow your idea.
thank you very much. I will start this way on m city.

August 23, 2017


Nice photo's Peter, they deserve to sell.

August 18, 2017


You are right, in the end it comes down to quality. It feels good if the quality one pursues is recognised!

August 17, 2017


Apers - dunno. Some day I gonna make some statistics about my sales editorial vs RF, countries, cities, topics... :) As for those particular photos: those are great examples of art nouveau architecture, and I have 6 sales of those 2 photos on 2 sites (in 6 months). I guess I'm happy with the result. And I know the struggle: either it rains, or its too hot, and either the sky is overexponedd or the buildings dark, or the sky is that grey.. jus meh. Took about 100 photos to get those 2 nice ones.

August 17, 2017


I fully agree, there are of course also niche markets for the famous cities.
The question is how big is a specific market. And what are good indicators: number of websites, magazines, books etc on this particular topic?

August 17, 2017


Congrats! And agree. However, there is a niche even if you try to sell photos of Paris, London, NYC. There are plenty photos of Vienna. But, if you try to find those art nouveau houses next to Naschmarkt, the Majolkiahaus and the other, golden one, well, good luck! I'm sure, other big cities also have those places less photographed.

August 16, 2017


Nice one, well done.

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