Get Your Photography Business Noticed
One of the most important parts of any visual identity is the logo, the sole icon that represents your brand. Like the strands of a web, all of the other materials that project an identity rely on this central feature and its simplicity, memorability, versatility and longevity.
A quality logotype must be clear and concise with the ability to convey a strong message without being too complicated. More often than not with logos, less means more. All too often, though, it seems that we stumble upon just the opposite. One of the most common mistakes made when developing a logo is simply trying to fit too much into the design.
To learn more about the importance of simplicity, memorability, versatility, and longevity, read the full article.
Photo credits: Sebastian Czapnik.