Getting Increased Portfolio Exposure for Newbies
For those just starting out in stock photography, you know there are a lot of frustrating hurdles to overcome before it becomes rewarding. But one of the most frustrating things for me is how on earth is my small portfolio going to stand up against the thousands and thousands of photos? How on earth is the designer going to find my photo in the search engine? For most of us newbies our portfolio exposure is less than 1%.
What I found personally is about half of my downloads do not have a keyword associated with the download. Which means in many cases that the designer or buyer happened to buy my photo by just browsing through by portfolio. I think newbies have an advantage in this way over larger portfolios since it doesn't really take much time for the buyer to look through a small portfolio. So if your portfolio is small but the photos are of high quality, then as long as the buyer finds your portfolio, there is a likelihood of him/her looking through your entire portfolio and potentially buying a photo.
So here is my tip for newbies, go out and try to produce some editorial photos as well. Although editorial photos are not a broad in terms of audience and usage as RFs, it definitely will increase your portfolio exposure much easier than any other means.
If this strategy is working for you, please comment on this blog to help other newbies.
Photo credits: Retina2020.
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