A Good Stock Image is an Incomplete One...
|A pioneer in the stock business once said, "A good stock photo is an incomplete photo".|
|That doesn't make sense, does it? Shouldn't a great stock photo simply be a great photo? Sometimes, yes. But think about one of the reasons stock photos sell and the unfinished business of some stock photos make sense.|
|Look at these images:|
|Image on the left seems to be waiting for something to happen. Wouldn't it be a better photo of a stage where there was a play going on or a band or a singer performing? Not withstanding the need for model releases that are almost impossible to come by for such events, the empty stage is a great subject for several reasons one of which is as a foundation for multiple creative uses in PhotoShop as in the image on the right.|
|The empty stage is a showcase for any product. The user can place their product or message against the background. And being center stage is where all advertisers want to be.|
|The image is graphically simple and so captures the eye at the thumbnail size. The colors are saturated and the curtains luxurious.|
|The scale of the stage and curtains is miniature so that the product will be in proportion to the environment. Imagine a bottle of shampoo on the stage. The image also lends itself to conceptual keywords like "anticipation", "star power", "opening night" and any words associated with product launches. Additional uses might be for invitations, announcements and other uses as background for text. And because the image is not product specific it has many, many opportunities for use across many types of products and services.|
|The second image is a beautiful use of various elements to create a photo that has terrific impact and that would be impossible to catch as an image straight out of the camera. It's easy to see how many different scenarios are possible.|
|Compare the theater images to the ones below. These images have some possible uses in addition to advertising spa treatments and vacation destinations: they could be used for a financial institution encouraging its users to save for a vacation or to indicate peace of mind in financial areas. But unlike the theater image, these two are more limited in kinds of industries and messages.|
|The theater image is a stage for almost any product or message. A winner! And relax...the spa and pool shots are too.|
|I have created a collection called " Theater Curtains" to showcase more terrific examples of those images. And will revisit a broader range of "incomplete" images later.|
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