Have a Website? Secrets to Effective Linking

Internet technology and connecting concept

Links are a huge component of SEO. Most people know that inbound links coming to your site are a great way to increase your traffic and SEO, but what people often overlook is the links on their site. Whether you are linking to other pages within your site (internal links) or pages on a different site (external links) it is important to build them semantically.

Link Text, Link Titles and SEO

Search Engine Ranking

When creating links, it’s always important to use relevant link text rather than something generic like “check it out” or “read more.” Whether you are linking to an internal page or an external page, try to make your link text descriptive of the page it is linking to. Ideally, a link should contain text similar to what is found in the text of the page it’s linking to.

Check out the full article and learn more about linking and SEO.

You might also enjoy reading some of Perception's other articles in the SEO 101 series including:

What is Search Engine Optimization?

Content and Keywords

Domain Names and URL Structure

Page Titles and Meta Elements

Page Structure and Tag Symantics

Photo credits: Keith Bruce, Pei Ling Hoo.
  • Jsternig

Your comment must be written in English.

We value all opinions and we will not censor or delete comments unless they come from fake accounts or contain spam, threats, false facts or vulgarity.


August 17, 2010

thanks for sharing! :)


August 09, 2010

Very useful article... Thanks...


August 05, 2010

Very useful. Thank you for sharing,


August 04, 2010

A useful article!
Thanks a lot!


August 04, 2010

That's absolutely right! Thanks for sharing ;)