How Graphic Design Can Help Your Online Business
The online business industry, just like any other form of businesses, can be very competitive. As an entrepreneur, you need to step up your game if you want to compete with other eCommerce stores in terms of generating traffic and leads. A good way to do that is by making sure that you leverage good graphic design into the creation of your business website.
A well-designed website can do wonders for your online business. Read on below for more information on how good design can specifically help you as an online business owner.
Increase Public Awareness of your Brand or Business
Online businesses mainly rely on web traffic and page visits. The more people visit your website, the more likely it is going to increase in search rankings and influence among your target market. However, before you can enjoy these benefits, your website design needs to be distinctive enough so that your site visitors repeatedly visit it to order new products and services or to consume new content.
A good graphic design like having a well-designed business logo prominently and strategically displayed on your website allows customers to have a visual representation of your business name. For example, when customers see this logo design online or offline, they will readily associate it with your business. Think of your website as a free business Postcard for your online store.
Showcase Brand Creativity
Another aspect where graphic design can help your online business is in the artistic and aesthetic realm. When customers visit your business website and readily see a well-designed webpage, they will associate your business with a creative brand. Customers appreciate and tend to gravitate more towards creatively designed products and services.
Promote Good User Experience
Creativity, however, does not only mean having a color-coordinated website design. This can also be shown by having a functional website interface where customers can easily navigate through your website. When customers are on a website with a well-designed user interface, they can do whatever they want on your site (like order stuff, make payments, select products, etc) without assistance from a live support staff.
The user experience in a website should be intuitive and pro-customer. When making use of an intuitive website design, customers are less likely to contact customer support and, thus, lessening your need to answer customer queries.
Improve Product or Service Perception
Another way that good graphic design can help online businesses is by improving customers’ perceptions of their products and services. This happens because a customer will see the consistent product packaging or website layout design and then associate all these things with a well-managed business.
This aspect is also extremely important for those who run online stores or marketplaces. For instance, a business owner who invests in good product packaging will usually see a positive trend in their sales since customers will be more drawn to the new product designs. To take advantage of this, make sure that your products and services all tell a story through their packaging and that your customers can easily decipher this story.
When done effectively, your products and services sold online will have a renewed image that most customers will love.
Organize and Simplify Your Catalog of Products and Services
Good graphic design can help entrepreneurs organize and simplify their service and product lists. This way website visitors will not be inundated with different things all at once when they open a business website.
Remember, when it comes to designing your web page and too many things in life, less is always more. No matter how much you want all your business portfolio examples shown on your online store’s homepage, you really need to trim it down and ask yourself if it really matters.
What matters is your customer, that one website page visitor, who is on your website looking for something to buy, read up on, or be entertained with. You should make sure to address their concern, answer their queries, or present them different possible options before they decide to click away from your site and you will lose a chance to generate a sale or a lead.
Create Good Customer Impression
Good graphic design mainly addresses the physical aspect of your business website. What any site visitor sees first when they reach your homepage will create an impression and, as a business owner, you would want that to be a positive impression.
One way to do that is by making sure that your business utilizes memorable and consistent branding designs. For instance, if you are running an online site that sells sneakers, you should come up with a unique logo design (perhaps one showing a creative rendering of a shoe) and use this same logo illustration in various iterations across your website and another social media pages and posts.
Another example is by following a color scheme that will literally speak your business goals and values. Use it consistently along with your other branding design elements and your online business will have a distinctive persona that your customers can totally relate to.
Make Your Business Stand Out
If you are reading this article, chances are, you already want to make your online business stand out. And yes, utilizing good graphic design concepts for your online business will do just that.
As we have already mentioned earlier, having well-designed websites and branding elements will create a good impression on your customers. But in order for your online business to really stand out, you should create a good marketing strategy and choose design elements that are distinctly different from your competitors.
Are You Convinced Yet?
Within the past few years, we have seen an increase in internet use across all ages and social demographics along with the rise in online businesses. And if you want your online business to stand out and crush your competitors, entrepreneurs need to adopt new strategies. Good graphic design, along with a good marketing plan, can do just that for most online businesses.
Read and internalize the different tips mentioned in this article so that you will be ready to take your online business to a new level.
Photo credits: Stokkete.