New record for SR-EL license - $5,100

The previous record of $4,500 for a SR-EL license was exceeded today with a $5,100 sale. The file was acquired with exclusive SR-EL rights by a chocolate producer.

The image listed on the left is for illustration purposes only. The acquired file was very similar, but it is not this file. We cannot post the original here, but I thought this info would be useful to contributors and to everyone analyzing our industry.

And just as a side note, being exclusive matters. Royalties awarded to the non exclusive photographer would be $2,550. The exclusive additional royalties for such sale add $510 more, which is not bad at all.

Photo credits: Elena Elisseeva.

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February 04, 2013


Dt images. The first was bought by a chocolate company and the bought a picture of a rose.

February 04, 2013


Man...that is huge!! are we allowed to know which images sold for these prices??

February 04, 2013


The post wasn't clear to me ... was this a record for DT or for the industry? Was this a DT sale, or was it from somewhere else? Congratulations to all involved.

February 04, 2013


Yes, this was beaten several times. Current record is at $6,000.

December 04, 2012


2007 THREAD.............

Wonder if it's been beaten?

July 26, 2011


I just wet my pants.

July 26, 2011


Wow! That is awesome, such good news all round. I really didn't know such prices existed. Well done DT and of coarse the to the photographer!

May 24, 2011


Congrats to DT and 100+ more congrats for photographer.. Excellent image. Well done.

May 24, 2011


In case you didn't notice, this sale took place in 2007! This is an old posting...

May 24, 2011


Not sure why my previous post showed up twice, but then I might as wekk use this one to edit it with the words that 'no, I did not notice the date. The post was on top of all blog posts, so I just replied to it, assuming it was recently posted'.

May 24, 2011


I'd probably die instantly due to extreme hyperventilation, nevermind the extra $510 (just kidding, of course!)

Congratulations to the contributor!

May 23, 2011


nice price really

September 16, 2008


woaouh very impressiv.....

March 05, 2008


Inspiring news! Did the photographer set the price or was the price negotiated between Dreamstime and the client who bought it? Because usually the recommended price is lower. And I bet nobody wants to set prices that are very high?

February 11, 2008


Nice to see that someone with a small portfolio can be successful... thank you for sharing. I look forward to the day when it happens for me!

December 22, 2007


I would license more of my photos with SR-EL, but it is difficult to change the default's easier to just turn it off.

November 27, 2007


Woow! My compliments to the author and to the Dreamstime that makes all this possible! ;-)

November 12, 2007


5100$ for a photo! Unbelievable! It must be wonderful feeling ;) Congrats!

November 04, 2007


Thanks for this post and my congrats to the photographer !

November 02, 2007


Great news! Wish you more sales! Congrats!

October 29, 2007


cool. my congrats to an author too.

October 25, 2007


Any kind of image can get licensed via SR-EL, just as any image can get downloaded as regular RF. Better images have better chances, but the pattern is similar to the regular downloads. The author (is not Elena) is new, has a very very small portfolio, with less than 30 images online. People with over 1,000 images online can experience several SR-ELs though.

If the license is not enabled, some buyers may contact us. However, the time required to enable the license may force them to go for a replacement that has the license active. Add a "that's IF it gets enabled + unknown price at request time". We strongly suggest you to enable this license no matter if you choose our recommended prices or put your own. But that's only if you are able to disable that image from anywhere else, including your site, in less than 72 hours. It applies for all similar shots from that shooting so consider the price carefuly. Make sure it covers all future activity for that series while being low enough to keep the buyer happy.

October 24, 2007


That is awesome news ! Huge congratulations to the photographer ( Elena ?) and to DT !! Bravo ! We can only visualize one of our own image now and make it happen, right ? ;O) Well done !

October 24, 2007


That is seriously wonderful for the photographer. It certainly makes the case for 'micro' being a contender.

October 24, 2007


Thanks Serban, It is surely useful to me as a contributor to know what kind of pictures have SR-EL sales.

October 24, 2007


Fotogeek, the box needs to be ticked for best results. Some customers may just as well presume that you don't want to sell that image's rights if the option isn't there already.

October 24, 2007


Oh lala..Big congrats to the photographer and Dreamstime who made this chance possible. I presume that the photo had no downloads, when bought right? If so, then I don´t have any reason to lament if some of my images don´t get downloaded...

October 24, 2007


Congrats, and a well done to Dreamstime and the photographer. I also get some sick sense of analysis paralysis in the fact that the subject appears to be a flower.

October 24, 2007


wow! amazing..

Congrats to the contributor! and congrats to DT too!

October 24, 2007


Serban, does the picture need to have the "sell the rights" box clicked, or the buyer would contact the agency if that's not the case?
Congratulations for the photographer and for DT as well.

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