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One Year on Dreamstime

Tomorrow will be my one year anniversary on Dreamstime so I decided my first blog would be a review of the last year along with some of my lessons learned and observations.

First off the Numbers:

342 images online

126 images sold

59% AR

I certainly wanted to have more images online and made a BIG push this month to reach 365. Unfortunately I let my internal quality check slip and 26 in a row were declined - costing me almost 2% in AR! More on some of those refusals later.

As for sales, I of course wanted more! I figured every image would sell at least 10 times and I would be having a hard time dealing with my riches :) But I did hit two goals - 100 sales and $100 in sales.

A bit of analysis on the numbers:

My first images sold was this one of a bottle of Guinness

It was also the first product image I took, my first editorial image and one of the first image I shot specifically for use as stock.

- How I shot it - I placed the bottle on a box with black cloth. Behind it I put a flash, no diffuser, triggered optically. I used the on camera flash to light the front and trigger the rear flash. In Lightroom I made the background black.

My best selling image is this one:

I uploaded it almost in desperation during the early days when I was running 70% refusal. Just goes to show that you never know what will sell!!

- How I shot it - I pressed the lens up against he glass and shot. On camera flash provided extra light. Some cropping.

My most viewed image is the companion to my first sold:

Another funny - White has sold better than black but the companion image to my most sold (fish) has not sold even one time!

- How I shot it - Light table and a lot of strobes!

I managed to get 5 images to Level 2, but only the fish have sold since reaching there:

Of all the numbers, the one I am most happy with is 76 - My 126 sales are spread over 76 images. That means 22% of my portfolio has sold and tells me I have uploaded a lot of sellable image and not just one or two "rainmakers." 40% of sales come from "second sales" and 60% from first sales. You can see the diversity of my portfolio in my best selling images - not one connection between any them. Short term lots of sales of a single image are better but in the long run I want to be able to sell every image in my portfolio. You cant get a second sale until you get the first!

Last bit of numbers:

BME for sales - Nov 10

BME for $$ - Feb 11 (also BME for RPD!)

I have had sales every month since I have had images online for sale. Pretty happy about that. Slow and steady is better than nothing!

Tips

Shoot what you know and love: At least initially, I would not try shooting FOR stock if the subject is new to you. Most of my early images that I shot to submit were of fruits and vegetables - something I had been shooting for fun for a long time. Even now the majority of my images are things I was going to shoot anyway. I just shot them with an eye on creating a stock image.

ISO 100 is your friend: Most of my early refusals were for noise. I fixed them with Nik Dfine 2.0 but a better solution is to not have noise in the first place. With my Pentax K200 and Dfine I can shoot at max of ISO 400 but for the most part I try to stay under ISO 200. Newer cameras can push higher ISO but the best solution is still lots of light and ISO 100.

Be a brutal editor: In my drive to 365 I lowered my internal standards and submitted some questionable images. They all got refused. If its not 100% sharp, think twice. The subject better be pretty special to make up for lack of sharpness. Its better to reshoot than to crank up the sharpness. Check you lighting and colors. Black = 0,0,0 and White = 255,255,255. in lightroom I use the auto tone button as an internal check. I rarely use the exact setting but I think hard if I am WAY off from what it says.

Take chances: 12 of my refusals this month were part of a new "project." I decided I wanted to try shooting textures. The first one got accepted very quickly so I shot more. Next two did fine too. I shot a bunch more and added variations. OOPS! Went to far and they all got rejected. But I learned. I have examples of right and wrong. I have the room in my AR to try things. Nothing ventured, nothing gained.

READ YOUR REJECTIONS!!! There is a TON of information in the rejection notice from support. Read it!!! its FREE ADVICE!!! I have resubmitted and sold images that I fixed based on what support told me. And if you dont understand, ask! I was completely confused why this image was rejected:

The rejection notice was for copyright and I assumed it was for the patch. I wrote a detailed appeal to support about patches being in the public domain. I got a very nice reply that said something to the effect of "um, no, we understand the patch. Its the brand name on the bolt on the top of his helmet." Boy did I feel stupid!!! But I fixed it and have since sold it. The BEST thing about Dreamstime is support. Listen, ask, listen more.

Make Collections: I have 9 collection - 7 public. The vast majority of my sales come from images in a collection. I dont know if that is because I put my best images in collections or because collections sell image but I dont really care. In total my collections have almost as many views as my images have. Every time someone looks at an image in my collections that isnt mine, there is a chance they will see one that is mine.

Participate in the Community: Next to support, what makes Dreamstime great is the community. Participate!! get on the boards. Talk to others. Look at their portfolios. Ask questions!!!

Be Exclusive At least initially. I submit to other agencies but my focus is Dreamstime. It didnt start that way but it didnt take long. Dreamstime has the best support, best payments and one of the easiest submission systems. But the key is support. Had I started as an exclusive until I learned the ropes, I would have a) made more money and b) had less frustration. I didn't not fully understand how hard stock photography can be. Shooting is the easy part. Choosing the images, prepping them, and keywording them is much harder than I thought. I have a good workflow now but initially it was overwhelming. had I been exclusive to Dreamstime, I could have learned ONE system and then adjusted rather than trying to learn 3 at once. I dont think exclusivity is the answer long term, but I would say it is the better way for the first year/500 images.

All in all I have really enjoyed my first year on Dreamstime. I am a MUCH better photographer because of it. I tell everyone I know that it is the best photography course available and it is free. Reviews don't know you, like you, love you or care about your feelings. They give a brutally honest assessment of the technical qualities of your image. People pay money for that kind of feedback and here you get it free. And of course there is nothing like the thrill of seeing the $$$s go up. It is very rewarding to know that someone liked my images enough to pay money for them. Maybe not a lot, but they choose mine.

I wish you all a GREAT year shooting and selling!!!

Photo credits: Robert Sholl.

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March 24, 2011

Schulima

hi, i just started to upload photos on dreamstime. i too have (like you had) a high refusal rate - your article helped me get over the first disappointment and left me encouraged too keep on trying! thanks you for that!!

March 23, 2011

Thoth3

nice, friendly up !!

March 21, 2011

Cammeraydave

I enjoyed your enthusiasm and all your observations..... Thanks !

March 18, 2011

Wildkatphoto

Sorry for taking so long to answer some of the questions. i have been away for a bit.


Wordplanet

Enjoyed your article and your portfolio. Some terrific images. Keep up the good work! Great advice for the most part too, but there's one thing I'm not sure I'd tell folks to do. Most stock sites ask that your darkest blacks be at either 3 or 5 and your whitest whites at 250 or 252. I was curious who told you to keep everything in the full 0-255 range. Not trying to be critical, I'm just adding this in the spirit of sharing information-and out of curiosity.


One of the "other" stock sites that is primarily Rights Managed as a strict 0-255 policy. I really only worry about white being white but I do check my white balance in the black areas too.




Biancmb

kudos for your images. I had not understood I would be able to shoot a branded object. Model release, property release... what are they for in the end? I mean, how do you sell a picture of a Guinness bottle? Editorial? Please explain.


Model release is for a person so you can sell the image as Royalty Free. More specifically, it allows the image to be used for commercial purposes. You cant use someone's face to sell something without their permission. An editorial image can have faces and trademarks and still be used. If i am writing a story about beer, I can have a picture of a Guinness bottle. What I cant do is use that in an ad for my beer store.

Property release are the same as model releases but for structures.



Creativeswish

I enjoyed your blog and has alot of insightful information. Thank you for sharing! Great portfolio! I have a question, how did you add/manage your collection as shown on your portfolio? (It's the managed collection list on the right column of your page?) Thanks again!


As soon as you hit the minimum 5 different contributors the collection becomes visible to others.


Thank you all for taking the time to both read and respond. I am glad I could be of help.

Keep Shooting!!!

March 17, 2011

Martingraf

I'm far away to do 360 by end of the year - my average is far to low for that but ok - I just started - makes all much sense - many thanks!

March 13, 2011

Dark3y3s

Congrats!

Funny thing: my first sale here is a fishy underwater picture as well :D Seems they're really a starter for sales!

March 13, 2011

Anhong

Thanks for sharing! Good luck!

March 11, 2011

Creativeswish

I enjoyed your blog and has alot of insightful information. Thank you for sharing! Great portfolio!
I have a question, how did you add/manage your collection as shown on your portfolio? (It's the managed collection list on the right column of your page?) Thanks again!

March 10, 2011

Kimson1972

Very interesting article with plenty of useful information..!..great..!

March 10, 2011

Chaz753

I enjoyed your blog.It gave me a lot of information that will be priceless in my efforts to become a stock photographer.

March 09, 2011

Biancmb

kudos for your images.
I had not understood I would be able to shoot a branded object.
Model release, property release... what are they for in the end?
I mean, how do you sell a picture of a Guinness bottle? Editorial? Please explain.

March 08, 2011

P0temkin

Thanks for the article! Im close to my one year anniversary as well .. I have to upload more :-)

March 05, 2011

BCritchley

Good insight into your first year, thanks for sharing and I wish you great results for year two :-)

Brett, UK.

March 05, 2011

Cosmostellar

Really enjoyed your tips, they made me realise lots , thank you. I have struggled with my ego to get my photos up to a standard, but you are right, it is a great place to learn about great photography. Thanks Dreamstime.

February 28, 2011

Infotrontof

Thanks, this is a nice blog entry. Informative, detailed and clear!
Well done on your achievement, great numbers for 12 months ;)

February 27, 2011

Wordplanet

Enjoyed your article and your portfolio. Some terrific images. Keep up the good work!

Great advice for the most part too, but there's one thing I'm not sure I'd tell folks to do. Most stock sites ask that your darkest blacks be at either 3 or 5 and your whitest whites at 250 or 252. I was curious who told you to keep everything in the full 0-255 range. Not trying to be critical, I'm just adding this in the spirit of sharing information-and out of curiosity.

Anyway, excellent article and again, I really enjoyed taking a look at your portfolio. I look forward to seeing your next 342 images - that's nearly one a day! - you're way ahead of me. I've hit 100 sales and $100, but haven't hit 100 images yet.

February 27, 2011

Iwhitwo

Congratulations on a great year and a great blog on your learning's!

February 26, 2011

lzf

nice pics and congrats

February 26, 2011

Mariaam

Thanks for sharing all the useful tips! :) Congrats!

February 26, 2011

smartview27

congrats!

February 25, 2011

Laurasinelle

Congratulations! Thanks for sharing

February 25, 2011

Nero67

Congratulations Robert, very useful article!!!

February 25, 2011

Sobek85

Congratulations! your doing really well

February 25, 2011

Joe1971

Congratulations!!!

February 25, 2011

Deniskelly

Congratulations - you've had a great year! I've been on DT just over a year and have had similar learning experiences to you.

February 25, 2011

Wildkatphoto

Thanks.

Love the logo Petin!

February 25, 2011

Petin

Very valuable article, to compare it with our experiences. You will hear soon from me ( I have to make 4 pictures more to reach "a milestone" :). Thank you!

February 25, 2011

Youths

Congratulations!! Great images!! :)

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