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It Pays To Advertise

We recently experienced a second devastating earthquake here in my home town of Christchurch, New Zealand. I have taken photos of the damage caused to houses, streets and buildings and uploaded these to Dreamstime as Editorial images.

I do not feel good about taking financial advantage from a bad situation however it is also important to share what has happened and to record the history of our city before all the historic buildings are demolished and gone for ever.

After I uploaded my first batch of photos I noticed that there were a low number of views and no downloads so I decided to advertise my Dreamstime Earthquake Collection via targeted emails. I sent an email to all major newspapers in New Zealand, neighbouring countries and the main daily papers in the U.S. and U.K.

The results were almost instantaneous and within just a few days I had more than doubled my revenue from any previous month.

Another interesting result was that the majority of these downloads were credit sales (as opposed to subscription sales) and therefore the revenue was 100% higher than my download average.

I would be very interested to learn about your advertising campaigns.

Photo credits: Nigel Spiers.

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March 22, 2011

lzf

read this again and maybe i can learn from your experience and try to advertise it also later

March 18, 2011

Nigelspiers

Hi Adeliepenguin, Haslinda & Others,

Thanks for your comments - in answer to your question:
I simply searched for the web site for each of the major newspapers using Google. At the bottom of their home pages is typically a link called "Contact Us" or similar. I sent each one an email which explained the photos and a link to my Dreamstime collection.

March 18, 2011

Adeliepenguin

Pictures like yours are so important. To get the story out, so that people are aware. It would be interesting now to continue your "story", and follow up with the rebuilding of your home town, and community involvement in the same? I have never tried an advertising campaign like yours. I am curious as to your research. Did you just look for the newspapers and magazines? Online or print? Thanks for sharing.

March 18, 2011

Darwinsm81

Great idea!!! thank you for sharing!!

March 17, 2011

Haslinda

Hi, thanks for sharing your thoughts and images. Its through first hand images that we get to see the real story. I send you a note a while back. Hope things are progressing along. Been to New Zealand many times and I would like to be back.

March 17, 2011

Yuritz

Never thought of it,but if it works I'll keep in mind for the next time.
Thanks for sharing your idea.
Best luck for the New Zealand,Japan and its people

March 17, 2011

Tamarabauer

What a great idea, and excellent that you were rewarded for advertising!

March 17, 2011

lzf

nice pics

March 16, 2011

Diavata

I can understand the double feeling you must have had, making money on other peoples misery. But without images, video's, etc, we would have no idea about the impact of the disaster. Besides... there's people that do this for a living, you know!? :)

So... thanks for sharing and hope your advertising campain continues to work well for you! Good luck!

March 16, 2011

Nigelspiers

Hi Folks - thanks for your positive replies regarding my "It Pays To Adertise" blog and your kind thoughts re the devastated city & people of Christchurch are much appreciated.

March 16, 2011

BCritchley

Great idea and guess it works well putting all the images in a collection and sending the link to all the editors, hmmmmm got me thinking now :-)

March 16, 2011

Virgilxxn

Smart thinking !

March 16, 2011

3000ad

Thanks for sharing - Best of luck to you and everyone there!

March 16, 2011

Sobek85

thats a very good idea nice article

March 16, 2011

Subhra2jyoti

Thanks for sharing this great idea..keep it up..And all my condolences to your city for have lost so much heritage due natural calamity..

March 16, 2011

Trottola

You had a great idea! Thank you for sharing!

March 16, 2011

Mariaam

Thanks for sharing the idea!

March 16, 2011

Anhong

Brave in the face of disaster! Thanks for sharing. Good luck! More sales.

March 15, 2011

Joezachs

A good info about one of the avenues of advertising.

March 15, 2011

Wisconsinart

Hey, great idea! But I know too how it is to profit from the misery of others. I photographed tornado damage and the images have been doing reasonably well. The hard reality is we're paid to bring bad news as well as good.

March 15, 2011

Egomezta

I never have done that... It is good to know you did that and had good results. Thanks

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