The Practical Keyworder
The sea of information - and images - is vast. How is it possible to stand out from the crowd, to maximize views and downloads, and to make certain that your efforts are rewarded?
Proper keywording of course. Keywording, or *cataloging* has been the key to finding useful information - and images - for hundreds of years. Cataloging and classification is an old art that is slowly being rediscovered as sites like Dreamstime attract large numbers of contributors and as the number of images available grows exponentially.
A number of blogs on this site have addressed the issue of keywording and they have been very helpful. In this blog, I plan to address many of the issues and questions that have come up and give my own analysis.
My first topic - CONCEPTS! The most basic advice for the beginning stock photography is "shoot to concept". Here is an excellent recent blog post on that subject: want success? Start with a concept
Practical tip #1: Seems obvious, but when you shoot to concepts, you also need to keyword to concepts. I've seen many wonderful photographs that keyword every literal element of a photo, but miss many of the relevant concepts. Stretch you imagination and create a "concept hierarchy". For example, a photo of a businessman has the obvious concept of "business". But what are the associated concepts? Things associated with business might be: job, work, working, career, occupation, trade, vocation, corporation, corporate, office work, office life and so on.
Use every concept that is relevant to photo. Use every variation of a word that is relevant. A tip for finding associated concepts - use a THESAURUS. There are many online thesauri that you can use (thesaurus.com is one) and they are free.
In traditional cataloging, a thesaurus is actually built into the search engine. This means that when a user searches for "business", that user automatically gets all variations of that word and many of the concepts that go with it. On dreamstime, you have to create this effect yourself. Good luck!