The Psychology of Color: How to Use Images to Invoke Emotions
What if a single Dreamstime image could sell your content for you?
Unfortunately, reality isn't that simple. However, if you're creating a website that relies on photography to support your calls to action, it may be helpful to know which colors are most supportive of your cause.
This infographic, titled "The Psychology of Color," details how different colors are often used in marketing to invoke actions or emotions in consumers. When photography in these colors are used appropriately, they can actually make people more likely to click links, view more information, or even make purchases.
Blue is said to be associated with peace and a calm feeling. It represents serenity, and is most associated with water and the ocean.
If you are trying to sell a relaxing vacation package, perhaps a photo like this shot would help your sales pitch?
Red invokes emotion. It represents love, passion, and... strangely enough, hunger. Maybe that's why supermarkets and large fast-food chains rely on red logos and accents in their advertising.
What makes you hungrier than a juicy red apple? Almost nothing.
Let's get the negative things out of the way first: yellow apparently makes babies cry! But it also represents cheerfulness, and is usually associated with the warm, glowing sun.
Brands that use yellow are typically those that focus on optimism or youthfulness. If you are hoping to sell a skin care product that makes women look younger, yellow is probably your color!
Green is most commonly associated with nature and the outdoors. Like blue, it's said to be a peaceful, calming color. Despite its obvious association with money, green is a popular call to action button color. (In fact, Dreamstime relies on green a lot!)
Some clinics use green to invoke feelings of peace among those who are depressed or experiencing anxiety.
These are just a few colors that you can use to invoke emotions and actions among those viewing your website or learning about your brand. If you aren't already using strong colors in your buttons or calls to action, give it a try! You may be surprised by the results.
To learn more about the psychology of color, or to see the psychology behind colors like purple, pink, and gray, view the full infographic by WebpageFX here.