Put Yourself In The Picture: Successful Branding!
Some artists and authors are quite happy to be known by their own name, but many others prefer to use a pseudonym or alias instead and like to remain incognito for some professional or personal reason. Some stage and television personalities have made themselves famous by dressing up and re-inventing themselves by creating a completely new and different persona or character as a way of entertaining an audience!
Barry Humphries is one such example who comes to mind. He created two diverse, yet equally successful characters for stage and television; Sir Les Patterson is a fictional character: Obese, lecherous and outrageous, Patterson is Dame Edna Everage's exact opposite: she is female, refined, Protestant and from Melbourne; he is male, uncouth, Roman Catholic and from Sydney.
The point being is that invented characters, names or personas can be more successful than the original who created them....an intended paradox in itself! Thunderbirds puppets became more famous and recognisable than their creators Gerry and Sylvia Anderson! If Lady Penelope or Parker walked down the street, I would recognise them more and ask for their autograph rather than if the Andersons' walked by me...and yet these characters or personas made them millionaires....successful branding!
I digress slightly....When I started stock photography ten years ago I made my mind up from the outset that my business name 'Photodynamx' would be my stock photography identity and brand, rather than using my personal name....I believe it is a business name that has served me well over the years and glad I took the time to give some serious thought to it, and hopefully a business name that buyers and sellers of the stock photography community alike have come to recognise and associate with a particular type and style of photography connected to that name.
To get to the point of this blog...People the world over are different and diverse. Some people are just naturally photogenic and love posing for the camera, but If you are anything like me I much prefer to be the one taking the photos rather than being on the receiving end of one!
However, one day recently when walking through our local park donning my new hat and loud summer shirt, my wife bravely persuaded me to be on the opposite end of the lens for a change, suggesting that she should take my camera and I pose for the shot!
Well...after nearly having a breakdown at the thought of someone else using my camera let alone me posing for it, I finally acquiesced and got on with the job.
When I saw the finished result though I thought to myself 'well it could be a lot worse!'
Although I have modelled and performed stunts using certain body parts and limbs for many of my abstract stock photography photos in the past, I thought this portrait shot should be no exception to the rule as well, and decided to 'put myself in the picture' by creating a television template and taking a photo of my hand using a tv remote control device.
I superimposed my portrait shot taken by my wife into the tv template to create another dimension to the photo, one that depicted someone watching a gardening/travel program...or just about to shut it off...one of the two options!
I thought it was a fun way to include myself in a stock photography file in the hope that one day I might end up in a book or on a web page somewhere!
Why not try an interesting way of including yourself in a stock photo rather than just taking a run-of-the-mill portrait and get 'yourself in the picture'!
Remember to include a model release form for yourself and who knows...you might make yourself instantly recognisable one day like Lady Penelope or Parker of Thunderbirds fame!
So be prepared for signing autographs!
Photo credits: Photodynamx.
All about color
- An Alligator ate my Action Camera!!!
- New Year 2020: Designing calendars
- Tip of the week: 5 Beginner’s Tips about stock photos that sell the most
- Choosing the Right Font to Reinforce your Message
- Picking Icon Sets that Compliment Your Web Design
- Best Do-It-Yourself Web Design Platforms for Photographers
- Myrtle the Photogenic Hummingbird
- Tip of the week: Photoshop file formats explained