Reduce Eyeball Overload by Sticking to These Minimalist Design Tips
Say more by showing less. Be it a webpage, a visiting card, an app, a flyer or a great looking poster on a wall, minimalism has taken over the old world styles everywhere. Interiors, architecture and lately automobiles, everything is benefiting from minimalism. I share with you some minimalist design tips to make a subtle design that packs an impact when it comes to creating the right impression. So let’s work on reducing the eyeball overload and stick to the following minimalist design tips:
Base it neutral: Picking the main color theme of your design? Choose a neutral subtle color. Going with bold colours highlights everything and creates a sense of clutter. A whole pallet of shaded greys, browns, blues, reds etc. can be explored to make a selection. Keep in mind the color temperature you want to keep overall for the design. You could place a blue-grey based background and then highlight your product or service in a warm color to make it stand out.
Textures: You can add textures while still keeping it simple. To do this, use texture in subdued colors of the background. In this style you can still use complicated textures and it will not take away the attention. This will also make the design feel detailed if that is one of your objectives.
Organise the design: Organising the design in an orderly manner, keeping relevant information only. Make sequential placement if the design involves step by step viewing. Use the law of thirds to place your main element or subject. Make sure the lines are clean and laid out in perfection. Use a grid whenever possible. Keep element spaced well and not touching or overlapping each other.
No extra elements: Keep it relevant and to the point, keep detailed information pages or sections of their own. Try to keep one main element per page. Keeping uncluttered important information up front is the way forward. Information overkill is never a good option. However do link up to the relevant details for people who are interested.
Big fonts: Subtle big fonts with only the most important words of sentence in accented color works quite well. You can try this approach to stress on the core message. The user is drawn into reading the other text automatically if they find the punchline interesting. Too much important stuff to say? you are bound to confuse your viewer if you highlight everything. As a result, people loose interest.
White space: Don’t shy away from using white space. Some emptiness gives importance to the text and design elements that the media contains. Besides, its easy to read and gives a clean look when used instead of borders and containers. Distance between elements make them attractive as they stand in an empty space in their own grace.
Keep what’s important: All the talk about removing unnecessary elements does not mean you strip away function and required elements. Keep whats needed and ensure that your design contains the call to action elements too.
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