Rethinking your art or design business in bad times?
Get Back to Basics: Think about your strengths and your weaknesses. Which practices are making you money and which are not? You might have to actually redefine what you are doing. When asking yourself what you want, it is also important to ask what you don’t want. Isolate your true niche, and then draw and expand upon it.
Cut costs: This is obvious, of course. Sacrifices are going to have to be made. This means no more lunches out. Reusing papers and supplies. Yup, just like the old days when starving artists drew on cardboard and napkins. Who knows this may inspire you to work with found objects in a whole new way. Save money not just because of a bad economy, but because you have a bigger plan for the future.
Stay Active: If things are slow keep yourself busy, even if the projects are pro bono or generated by yourself. Keep your mind active rather than dwelling on doom and gloom and freaking out. These types of pro bono or self directed projects also allow you freedom to explore your creative longings and perhaps even achieve a break-through in your creative work. Activity brings activity.
Realize we are in this together: The economy sucks and people are scared. Rather than fighting or alienating one another we have to help one another. Together we can do better then we can alone.
Photo credits: Konstantin Sutyagin.
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