RHETORIC AND IMAGING - OPPOSITE
November 16, 2008
Using opposite visual elements is another effective way to emphasize your ideas.
Opposition is about using opposite visual elements to emphasize the idea the photographer wants to express.
Opposite elements can happen in form and content.
OPPOSITION ADDITION FORM - ZEUGMA
The Addition of Opposition in form is called zeugma.
You add opposite visual elements to the image, for instance, the same object in two different times or places.
Here, the Eiffel tower in Paris and in Las Vegas.
OPPOSITION ADDITION CONTENT - ANTITHESIS
The Addition of Opposition in content is called antithesis.
You add opposite visual elements in its content to the image, in order to emphasize your idea.
The example shows religion and the "number" of the beast, the love and war represented by the gas mask.
OPPOSITION SUPPRESSION FORM - DUBITATION
The Suppression of Opposition in form is called dubitation.
How can you suppress opposite visual elements in its form to the image, in order to emphasize your idea?
One may is to use unnatural cast shadow on the subject to suggest an idea.
OPPOSITION SUPPRESSION CONTENT - RETICENCE
The Suppression of Opposition in form is called reticence.
Usually a taboo element is censured.
Arms crossed in front of naked breasts, masked eyes, etc…
This is largely used on advertising.
OPPOSITION SUBSTITUTION FORM - PERIPHRASIS
In the Periphrasis, an element is substituted by an anamorphic image, its like a roundabout way of saying something.
In the example, I am very intrigued and I am very pregnant!
OPPOSITION SUBSTITUTION CONTENT – EUPHEMISM / METALEPSIS
In the Euphemism, an element is substituted in order to say something that is not good in another way, like used cars are pre-owned cars.
The comparison between what it is and what it was is called metalepsis like in the beer cups.
OPPOSITION EXCHANGE FORM – ANACOLUTHON
The Anacoluthon shows an impossible situation, usually through photo montage or a drawing.
The examples shows a man walking on the moon with his briefcase and an impossible group of elements leveld one on top of the other.
OPPOSITION EXCHANGE CONTENT – CHIASMUS
In Chiasmus, the exchange is in Content, not in form.
In the example, the man and the woman are in opposite professions from what is normally accepted by our society.
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