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RPD - Revenue Per Download

© Aki
In March 2007 DT introduced new subscription plans for buyers and credits for contributors ( Price updates and strategy for 2007). It has been a widely discussed topic since then how $0.25 sales affect contributors.

Today I noticed a nice column on my statistics page, which shows, how my revenue per download has changed during those months. I thought I'd share this stats with you.

© Maigi
September 2005 $0.50

October 2005 $0.50

November 2005 $0.53

December 2005 $0.55

January 2006 $0.50

February 2006 $0.51

March 2006 $0.55

April 2006 $0.69

May 2006 $0.66

June 2006 $0.66

July 2006 $0.70

August 2006 $0.71

September 2006$0.76

October 2006 $0.76

November 2006$0.74

December 2006$0.79

January 2007 $0.78

February 2007 $0.76

---------------------------

March 2007 $0.79

April 2007 $0.84

May 2007 $0.84

June 2007 $0.78

July 2007 $0.89

August 2007 $0.88

© Vladek
September 2007 $0.88

October 2007 $0.96

November 2007 $0.96

December 2007 $0.96

January 2008 $1.08

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Of course everybody stats are different, but I don't think it's common trend, that our average royalties are diminishing. As you can see from my stats, it can be quite opposite. When I started on this site, DT promised to pay $0.50 per every image. I have got much more than promised.

Photo credits: Tan Wei Ming, Andres Rodriguez, Andrey Popov, Kirsty Pargeter, Maigi, Masta4650, Pablo631, Vladek.

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Elimitchell

All 2009
July: $0.35
August: $0.98
September: $0.35
October: $1.70
November: $0.95
December: $0.35
Average: $0.95

October was a good month. :)

Inganielsen

September 2008-- $0.42
October 2008-- $1.21
November 2008-- $3.20
December 2008-- $1.15
January 2009-- $1.35
February 2009-- $1.66
Average -- $1.63


November has an extended license sale included :]

Achilles

New facets may appear while writting them...it's the dynamics of the model. :))
Next time I'll edit it so you don't get any satisfaction :)))

Maigi

Oops, I meant three important things, sorry :)
LOL, I must have some counting problems too...
Actually I thought you counted those two lowering factors together. :)

ROFL, Stuart, you are too funny... nowadays they call such things computers, what do such counting behalf of Serban or any of us. :)))

Stuartkey

Oops, I meant three important things, sorry :)


And this is the guy running the company! I hope you're not doing the accounts too! ;)


Achilles

Oops, I meant three important things, sorry :)

Maigi

It worths to mention two important things...
Thank you for your input, Serban. That's so true.

Lieska, with $0.50 per image I meant the conditions when I started. Actually, yes, DT have promised 50% to non-exclusive contributor, and it was exactly $0.50 per image (no more, no less) back then when I started, and this average number has not diminished.
In the opposite, DT has gradually gave me a raise. That's what my stats are showing to me:

Month ----------- RPD
February 2008 -- $1.06
March 2008 -- $1.05
April 2008 -- $1.10
May 2008 -- $1.00
June 2008 -- $1.00
July 2008 -- $1.06
August 2008 -- $1.40
September 2008 -- $1.44
October 2008 -- $1.27
November 2008 -- $1.35
December 2008 -- $1.35
January 2009 -- $1.28
February 2009 -- $1.33

I understand, that I can't expect it will constantly grow, and every time I see $0.36 additional format sale, it hurts me. But I can see from my stats, that this is not a permanent damage. The average is not so bad at all. I feel DT treats me very well, though who wouldn't like to see higher raise all the time.

Achilles

It worths to mention two important things if you monitor this parameter (which is a wise thing to do):
- if you have few sales per month and/or a small portfolio, the RPD can vary dramatically from one month to the next
- if you have low resolution files, you will see a lower RPD than others
- if you have many similars in your portfolio (illustrations, similar images) your RPD will be lower due to high levels being reached in longer time intervals

Creativei

here is mine, seems good never noticed it until I read this blog
January 2008$0.91
February 2008$0.96
March 2008$0.95
April 200836$0.95
May 200822$0.93
June 200823$1.76
July 200836$1.08
August 2008$2.05
Septem 2008 $1.32
October 2008$1.08
Nove 2008 $1.37
Dece008 $1.03
January 2009$2.47
February 2009$0.98

Bradcalkins

As an amateur, I think it is so hard to earn too much here, just an odd compare to the expense on time and money, most of my pics just cost $0.42. The most meaningful thing here is to enjoy the happiness that your pieces are favored of buyers, small is larger than nothing.

Now I have a question about the promise: DT promise you at least $0.50 per image. If one did not sell any image in a month except one description download, $0.36 or $0.42, then what will happen next?

I don't think DT promises $0.50 minimum per image - they promise at least 50% per image sold. This could be as low as $0.36 if purchased via a subscription...

Mav888

Mine
March 2006$0.57
April 2006$0.72
May 2006$0.62
June 2006$0.87
July 2006$1.03
August 2006$0.70
September 2006$0.81
October 2006$0.79
November 2006$0.82
December 2006$0.73
January 2007$0.86
February 2007$0.74
March 2007$0.79
April 2007$0.96
May 2007$0.73
June 2007$1.02
July 2007$0.92
August 2007$1.00
September 2007$0.97
October 2007$0.94
November 2007$1.23
December 2007$0.92
January 2008$0.97
February 2008$0.96
March 2008$1.22
April 2008$1.63

SeregaI

Of course, between Feb 2006 and Feb 2008 were couple price increases and change of image Levels structure.

Bkaiser

I can only agree with this observation of increasing RPD:

Feb. 2006: $0.50 av.
Jan. 2008: >$1.00 av.

Cheers to all

SeregaI

Here is my stats RPD:
March 2006 $0.57
April 2006 $0.54
May 2006$0.71
June 2006$0.72
July 2006 $0.80
August 2006$0.78
September 2006$0.76
October 2006 $0.76
November 2006$0.70
December 2006$0.88
January 2007 $0.79
February 2007 $0.85
March 2007 $0.84
April 2007 $0.85
May 2007 $0.78
June 2007 $0.83
July 2007 $0.97
August 2007 $1.01
September 2007$1.03
October 2007$0.86
November 2007$1.34
December 2007$0.90
January 2008$0.94
February 2008$0.70

So, as I see, despite price inrease, that DT made last year and levels adjustment, RPD ratio stays pretty much the same - because of subscription. So, my conclusion, subscription has hegative effect on contributors

Maigi

It's great, guys, to see your stats too :) This industry keeps growing and so does DT. Thank for your comments. Rob, I can't give you a strait answer, cause I'm not sure, how to find extended licenses info quickly and I don't remember having many (or any?) EL sales on this site... Oops, I found out how to check them out. I have had 1 EL sale... hmm... I think it's included. :) But I have had many additional format sales. Hope this helps to explain my stats. Thanks again for your input.

Photojay

January 2007 $0.88
February 2007 $1.01
March 2007 $0.94
April 2007 $0.99
May 2007 $1.13
June 2007 $1.02
July 2007 $1.36
August 2007 $0.99
September 2007 $0.96
October 2007 $1.01
November 2007 $1.01
December 2007 $1.12
January 2008 $1.14

I hardly ever have subscription sales, and with subscription sales being $0.36 for large files, it hardly drops my RPD. I like the subscription plan here.

Tritooth

I have had a similar experience

March 2007$0.74
April 2007$0.87
May 2007$0.86
June 2007$0.79
July 2007$0.87
August 2007$0.83
September 2007$0.79
October 2007$0.85
November 2007$0.87
December 2007$1.03
January 2008$1.08

Roberto1977

Hi Maigi! Congrats for your sales and statistics but first of all congratulations for your portfolio! Beautiful!! Just a question, please: according to your experience, are the extended licenses included in this statistic (RPD) or not? ;-) Thanks. Bye, Rob.

Davorr

My last 3 month

November 1.25
December 0.93
January 1.16

Sophiesourit

Mine growth is not so regular...depending on the month for instance August was 1.43, while december was 0.74 and january 1.87 ...
I'm amazed how you have a true regular growth...:)

Kenneystudios

Mine's at 1.06. :)

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