Who won football’s Super Bowl? In my world there is more interest in what ads were more successful than news of the game itself. Which commercials resonated the most with the target audiences? Which ones garnered kudos from creatives at the top agencies?And which ones might give you some shooting ideas?Spend some time reviewing the ads and you’ll see that you can piggyback on the research that went into the themes and trends in the ads to come up with some ideas for yourself.I spent... continue reading
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The idea of free images makes the budget minded sing and some artists cringe. How can it be a good idea to give away what you are trying to sell? On the one hand is the sanctity of the copyright. On the other is the spirit of the Internet and an age-old marketing ploy: the free sampleWay back when in the dark ages of flight when planes were choked with cigarette smoke, everything was free…food, drinks and on every meal tray, a slim package of cigarettes provided for after meal enjoyment... continue reading
The new year is the best time to look back at last year’s successes and failures to see how to increase the former and decrease the latter in the coming year. What photos were the most successful on Dreamstime in 2008 and why?Three photos that made the top sellers in ‘07 remained on our list for 2008. See last year’s winners in this previous blogto read about why they were successful then and now. One image that I didn’t give a lot of time to from last year’s list that repeats is... continue reading
As retirement funds belonging to a large population of aging Boomers shrink, the word “retirement” may drop out of usage. Simultaneously as this group kisses retirement goodbye, the group just below them in the population are faced with a world of constantly changing technology to master if only to be able to communicate with their grandchildren. Meanwhile the big house they had planned on selling to fund the ‘golden years’ has dropped in value and they may not even be able to sell it at all... continue reading
The July 08 issue of Italian Vogue featured only black models and became one of the best selling foreign magazine issues ever in the U.S. Photographer Steven Meisel shot the issue and was quoted as saying that he hoped that the success of the layouts would show the world of advertisers and modeling agencies that the use of racially diverse models was a wise choice.Not withstanding the success of the issues in newsstand sales, some complained that the effort was racist in itself as all the models... continue reading
Much of the Northern Hemisphere is covered in snow this week, even places like Las Vegas that normally never see the white, icy stuff have experienced falling snow. We’ve written previously about how to create and use artificial snow but now that the real thing is right outside the window, what can you do to maximize the impact of snowy images?It’s tempting to limit winter images to simple landscapes, especially early in the day after a night of falling snow. The scenery is beautiful and peaceful... continue reading
Writing recently about a decrease in vacation time among the world’s travelers for ’09, I have been keeping my eyes out for what the trend watchers think we will be doing in our downtime and what visual opportunities this will offer. I was surprised to learn that reading a book is gaining in popularity even as some publishers are in trouble. One publisher has launched a vid on YouTube for the Christmas season with celebrities stating why a book is a good gift. One says, “A book is a great gift... continue reading
Just as I was getting ready to reveal the top travel destinations for 2009 for those enterprising photographers planning shoots for the coming year, a new word popped up in a travel story to replace last year's "staycation": naycation (no vacation) may be this year's most over used travel buzz word todescribe the dismal forecast for travel in ’09. It isn’t the end of travel advertising or the use of illustrations and photos in tour, airline and other hospitality industry ads and articles but... continue reading
Dining in is the new dining out. Whether the photos are of family or friends around a home cooked meal or a couple at home, the resulting images are increasingly important as budgets shrink and an emphasis on relationships increase in unsteady times. This is the time of year in the western world where more families dine together than at any other time of the year. One of the biggest holiday meals in the U.S. has just passed but most winter gatherings will take place over the next month.It can... continue reading
Dreamstime success depends on many factors beyond an exciting and diverse portfolio. Building a reputation for a particular style or special subject niche creates a ‘brand’. As designers become familiar with your work, they will seek out your images by searching first within your portfolio.In short, you want to develop a specialty, especially one that is easily recognizable and not widely covered by others. For example, without thinking, I know immediately where to go on Dreamstime for... continue reading
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