I must admit before getting down to business, that I do NOT like advertisements! In fact, I am almost to the point of despising them. I know, you are probably thinking, 'Then why on earth are you writing about them??' Well, throughout my years of computer and phone work, I have clicked on my fair share of ads. Whether on purpose or by accident, these conveniently inconvenient distractions have caused me to fall victim to their appearances more often than not. So from the consumers... continue reading
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Normally when we come across the word 'ADS', it creates an image of a wasteful stuff which creates a lot of problems during surfing, calling, chatting, watching movies, download music, documents or anything else important for us. It become more irritating when these problem creating ads come to mobile devices because a desktop or laptop user has a wide screen and this gives a selected corner to add which don't create any problem while doing our work but in mobile devices we have a limited... continue reading
The mobile advertising market has grown significantly over the past few years, and we expect even more rapid development in the future. With the very wide usage and reliance on smartphones; marketers must focus their attention on designing an effective mobile ad since it became an important marketing tool. A well-thought advertising campaign must cover almost the whole information space, that is, affect the potential buyer even after he closes his notebook or PC to enter the buyer's real life.... continue reading
Grasshopper burst into his Masters' quarters, breathing heavily from running across the monastery compound."What is it, young Grasshopper?" the old Master quizzed without looking up from his photo editing tasks."Master! I was searching the internet and found strategies on how you can make money with mobile ads!" Master continued to work on his images without looking up or replying to his student."You see, Master, I learned about things like speaking to your audience and... continue reading
You’re reading something online. An ad pops up. You furiously look for the cross to get rid of it. Sound familiar? Your challenge should you wish to accept it: to make people forget about what they were reading and click on your ad.How? Read on. 1.Do vegetarians secretly eat meat?Of course not. Instead of trying to convert people to your way of thinking, target people who are already convinced. Look at this.Someone who loves a bargain will click on this. But if they see discounted... continue reading
Designing effective ads on mobile devices can be more tedious and challenging than you would think. You should consider the following pointers, in order to guide you in attracting your potential customers. Beginning with the imagery of the ad, it needs to be creative, unique, engageable and interactive; form a creative strategy to thoroughly plan your branding ideas, for example, which colors/fonts will be used, which tone of voice, creation and implementation of your logo, your unique value proposition,... continue reading
Marketers must start to focus their attention on designing an effective mobile ad as the number of mobile users is continuously growing. More than 70% of the clicks that an ad gets comes from mobile devices. Some of the tips to keep in mind while designing mobile ads:- Avoid intrusive bannersHuge banners covering most of the information on the page causes irritation. User may leave the site when a pop-up banner blocks the important content. Huge banners can also damage your brand image.-Avoid... continue reading
Advertising not only allows companies to communicate with the public about their products, company or values; it also raises awareness and builds a relationship. Creating an effective relationship is something that seems easy on the surface, but has many challenges. One of the many challenges is getting through the noise of all the other companies who are also trying to build relationships and promote products. Another challenge is maintaining the interest once you are able to... continue reading
Ads. Most hate them, but put up with them. Advertisers try to find a way for users not skip them and users try to find ways to skip to the actual content.From that idea the thing that should come out is that there needs to be a way that ads show their content without being intrusive as much and respect the reader/user/potential customer.So about being not being intrusive... Some ads implementations don't take into account the layout of the article or the aspect ration of the screen and just serve... continue reading
- First: The most important thing is the context where the Ad will be rendered. So, if the Ad is related with what the user is searching on the web, there will be better results. This can easily be done with technology using cookies (probably you have seen Ads for flights when you´ve been searching for a flight).- Second: Always use photos better than illustrations. In the photos if you show people it is better. And if people are smiling that is even better.- Don´t make special effect... continue reading
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