More and more people are on the road, driving more and more miles! A great catchy billboard design is the key to get these people to be your customers. I share with you what I feel are important elements that go into making a billboard more memorable than it ordinarily would be.Simple: Yes your message should have a story behind it, but don’t start off literally with a story, unless you can continue the story in a series of billboards one after another on the road, which itself is a great way to... continue reading
Search results for "advertising"
As most of you know that advertising on the internet didn't go always under firm regulations & control, though lots of fake ads are spread all over the internet! Unfortunately mobile ads didn't escape from this practice!Some think marketing is to lie with all your teeth to reach your target and it's not of course, but still we see lots of cunning ads continue on mobile as well.The content and what you say will get you there & will get you the regular customers if you work right!... continue reading
Designing effective ads on mobile devices can be more tedious and challenging than you would think. You should consider the following pointers, in order to guide you in attracting your potential customers. Beginning with the imagery of the ad, it needs to be creative, unique, engageable and interactive; form a creative strategy to thoroughly plan your branding ideas, for example, which colors/fonts will be used, which tone of voice, creation and implementation of your logo, your unique value proposition,... continue reading
Advertising not only allows companies to communicate with the public about their products, company or values; it also raises awareness and builds a relationship. Creating an effective relationship is something that seems easy on the surface, but has many challenges. One of the many challenges is getting through the noise of all the other companies who are also trying to build relationships and promote products. Another challenge is maintaining the interest once you are able to... continue reading
I just sold my first two images. I only have 76 images in the portfolio but it helps to be in the right place at the right time. I know from past experience that a dynamic title, description, and keywords also play a big role in getting selected. In my last job before retirement I sold ads in the Yellow pages. We were always looking for pictures to fit in the content of the ad. If you can still remember the Yellow pages there were hundreds of categories running from a... continue reading
A gift shop or souvenir gift shop is a store primarily selling souvenirs relating to a particular topic or theme. The items sold often include objects made from glass, stuffed animals, handmade art works and other souvenirs. Gift shops are normally found in shopping centers and ancient areas visited by many tourists. Hotels, ancient cities and shopping malls in various parts of the world often feature a gift shop in which sold items relating to venue or other objects carrying unique and special form.... continue reading
Have you ever cast a look at how people are buying medicinal products in drugstores? They never throw them in haste in a basket or trolley like a pack of spaghetti. Buying drugs people have expectation of the purchase will stop their suffering or at least pain.Medicinal products are the marketable output when significant part of their costs is expenditures on promotion and advertising. Each country has its own legislation regulating how drugs should be advertised and most of advertising... continue reading
I collect business cards as a hobby. My friend, another photographer, got me started on this a long time ago and it’s been useful in so many ways.Not only do I have a long list of contacts, but I have hundreds of great examples to show students when I teach marketing and building a brand.Some business cards are amazing. You can tell the effort that goes into them, some are ok and some you have to wonder what they were thinking. I’m specifically looking at one guy I went to university with who... continue reading
This is a true story about my unexpected involvement in advertising baby nutrition and I would like to share the experience with the community. Real names of the product manufacturer and the glossy magazine are left out not to damage their reputation.So, to start I’m a doctor pediatrician living in Kyiv, Ukraine. One day a relative of my sister-in-law, a nice girl, who worked in Ukraine as a distribution manager for a European company producing baby nutrition asked me to meet up with... continue reading
Every couple years, the problems of the world and tension between global leaders and world powers seem to cease for a few short weeks while the world comes together for the Olympic Games. We sit around our televisions day and night and watch as young athletes compete on the world stage. We see the advertisements from the world’s biggest brands- the ones with the deepest pockets (you know who they are), capitalizing on the hype of the Games. Well, you don’t have to be one of these big... continue reading
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