Have you ever cast a look at how people are buying medicinal products in drugstores? They never throw them in haste in a basket or trolley like a pack of spaghetti. Buying drugs people have expectation of the purchase will stop their suffering or at least pain.Medicinal products are the marketable output when significant part of their costs is expenditures on promotion and advertising. Each country has its own legislation regulating how drugs should be advertised and most of advertising... continue reading
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I collect business cards as a hobby. My friend, another photographer, got me started on this a long time ago and it’s been useful in so many ways.Not only do I have a long list of contacts, but I have hundreds of great examples to show students when I teach marketing and building a brand.Some business cards are amazing. You can tell the effort that goes into them, some are ok and some you have to wonder what they were thinking. I’m specifically looking at one guy I went to university with who... continue reading
This is a true story about my unexpected involvement in advertising baby nutrition and I would like to share the experience with the community. Real names of the product manufacturer and the glossy magazine are left out not to damage their reputation.So, to start I’m a doctor pediatrician living in Kyiv, Ukraine. One day a relative of my sister-in-law, a nice girl, who worked in Ukraine as a distribution manager for a European company producing baby nutrition asked me to meet up with... continue reading
Every couple years, the problems of the world and tension between global leaders and world powers seem to cease for a few short weeks while the world comes together for the Olympic Games. We sit around our televisions day and night and watch as young athletes compete on the world stage. We see the advertisements from the world’s biggest brands- the ones with the deepest pockets (you know who they are), capitalizing on the hype of the Games. Well, you don’t have to be one of these big... continue reading
What is the idea? What do you want to say? What is being sold? What idea is screaming to be out there? How do you get their attention? These are the questions that marketers ask when they create advertising for their clients. Pretend you're Don Draper. Think like a swanky Creative Director, of a company who gets the big jobs. He and his team would eat, drink (lots of drinking, I know) and sleep advertising ideas. We are exposed to over 300 ads per day but only less than ten will engage... continue reading
I'll make this short and to the point.First the font:Light blue and grey is sleek and professional. Blue and white(interchangeable) Grey(dark and/or light) and greenNow to the background colors: Red is great but don't do too much! Grabs the eye most.Blue is nice.(I think it's also cool to put white spots across it) Pink is for...girls. I think we all know its going to get the ladies attention! Yellow is bold when used in large amounts, but also... continue reading
The internet is full of ads, so it’s pretty hard to differentiate yourself from the crowd. Hard but not impossible. Because doing the right thing will get you there eventually, where you planned to be.So what does a good banner need to get clicks? If you follow the next tips, you should prevail.Keep it simpleYou might think that putting all kinds of details on an ad will convince people to click, but it’s exactly the opposite. The cleaner it looks, the better. People want clear,... continue reading
We promised you a monthly blog contest so here's our new challenge for you: Billboards, Banners, Business Cards and Ads - How-To.Share with us your go-to tips and tricks for designing awesome advertising and marketing media. Whether we’re talking small pocketable stationery, magazine ads, online banners or huge highway billboards, we want your tips on designing eye-catching marketing materials.All members, contributors and buyers, are welcome to join in: you write useful articles... continue reading
Another year is starting, meaning we’re set for another episode in the ever evolving world of web design. Here are few key trends already announced for 2018.1.Goodbye hard corners, hello curves!It’s been a general trend for major industry players (Twitter and Google, for example) to renounce the traditional right angles for various website elements and adopt rounded corners as the new standard. 2018 is therefore expected to make the transition official, meaning we’ll have a well rounded... continue reading
To quote a famous saying: “Banners: can’t live with’em, can’t live without’em!”. As an browser you probably wish they sometimes didn’t exist. As a business, however, you can’t have a proper promotional campaign without using them.As is the case for most things in life, the key is keeping a balance. Here are a few tested tips on how to plan and execute well performing banners.1.Clarify your banner’s purposeAre you aiming to promote your brand, sell tickets to a specific event, communicate... continue reading
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