Advertising not only allows companies to communicate with the public about their products, company or values; it also raises awareness and builds a relationship. Creating an effective relationship is something that seems easy on the surface, but has many challenges. One of the many challenges is getting through the noise of all the other companies who are also trying to build relationships and promote products. Another challenge is maintaining the interest once you are able to... continue reading
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Call to action is the part of your message that tells your audience what to do. Have you ever been on the large crowdor concert and tried to get their attention. With all the noise and sound, it is tough to get the attention right? Similarly, if you have a great offer and passionate about the customer lives, sometimes they don't respond among all the nose in the marketplace. So, your call to action should be clear and compelling enough for them to... continue reading
Let’s say you have something you want to communicate with an audience. It could be a blog-post, a presentation at your company, a social media post, an advertisement, or any other form of message.How do you get your audience to pay attention to your message?And when your audience gives your message a few seconds of attention, how do you make the reader actually understand and absorb your message?Every day, hundreds of millions of messages fiercefully compete for our attention.... continue reading
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