Whether you are building your website, designing your business card, or creating promotional materials to support your business; you want to build upon a consistent message – i.e. you want everything to support your own personal brand.When building a brand you have three major areas of creativity to control; brand mark (trademark or name), imagery and font selection. Let’s focus on the latter for this discussion.Fonts can be broken down into 5 major categories; Serif, Sans Serif, Slab... continue reading
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Designers in my humble opinion are those smart people who know how to use the adequate technology tools & can think out of the box, they match between art & skills, tastes & goals.But in order to be a real designer you have to have a wider vision for what you do in addition to skills & art. In this case it's the ability to make branding, to see the future of your design before or while you're making it. Whatever is the business you are designing for it, you have to think... continue reading
Punxsutawny Phil recently decided it's not going to be spring for a while. He woke up, took a peak at the world, and ran back home. At least that explains the 6 more weeks of winter thing, which seems counter-intuitive to me. I mean, if its sunny outside, we humans tend to think spring is on its way.If a ground hog appears and no one is there to see it, is there even a shadow? Sometimes we are afraid of our own shadows, and we run and hide. My cat sometimes chases its own shadow. A better move,... continue reading
A good business presentation can catapult you to success, impressing your peers and superiors, regardless of the venue. Assuming your speaking abilities are polished, follow these three simple tips with stock photography to make sure your presentation really stuns the audience (in a good way)!3. Focus on images, not wordsYour audience should be looking at your presentation but listening to you. If your slides are full of text, the audience will be looking at and reading your presentation,... continue reading
Today was a milestone for me—10,000 sales.So, I feel like celebrating and sharing my news. In the early years, I never thought it possible to reach such a milestone.It was my impossible dream.Living a dream is not easy.It takes hard work and perseveranceAnd the nature of the business has changed.But I am still thrilled that every day someone wants to purchase one of my photos.It is exciting to see my images on book covers, in popular travel books, and on important websites.... continue reading
A brand identity is the image of your company that you promote to consumers. A business, like an individual, has an identity and personality. A brand identity integrates the ideas, personality and values of a company. If you take the time to design a brand identity for your company, you will increase the chances that customers will recognize and trust your company in the future. It is important to note that creating a brand identity is more than simply designing a logo.1. After establishing your... continue reading
Fellow Dreamstimers, many of you probably own your own photography businesses or may plan on starting one up in the near future. With that business it would be a good idea to represent yourself with a high quality icon that people can see and instantly recognize your brand. Unfortunately, all too many people overlook this key aspect of their branding and settle for less than they deserve. Here's a little blog entry I wrote up a while back that I thought I would share with the community.What makes... continue reading
I admire the submitters at Dreamstime who have committed to developing their art and skill. I often look at other people's work and try to learn from it. Unfortunately, this cuts into my productivity but fortunately, when I do learn a new technique I can hardly wait to try it out. Ultimately, this ends up diversifying my portfolio to the point where I'm not sure if I have much of a distinctive personal brand. I still feel like I'm constructing the right combination of photography and illustration... continue reading
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