Times are changing and so is the woman's place in business. From secretary to CEO, we now see more women at the helm of major companies than ever before and the perception of the woman's role in business has clearly shifted from marginal to central.What about the business woman's portrayal in stock? How does the business woman stock photo should look like in order to be successful today?1. First of all, she should be strong and show strength. Being a woman in business has... continue reading
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Don't get mad, they're still young and beautiful, they just pose, dress and look oldfashioned. Here are a few things you need to pay attention to when working with models for a business photo shooting:1. The right expression Don't you find fake forced smiles irritating? So do buyers. Would you buy something from anyone who seems to have a smile glued on their face? Not really. People will avoid using a fake smiler in ads mainly because the model fails to engage the audience in an authentic... continue reading
Much is being made in the current U.S. presidential race about ads and emails that disparage the candidates with the use of innuendo and false accusations. The polls show that most Americans are opposed to such ads.In general, negative claims or images are not effective in any kind of advertising. However, sometimes showing certain social and personal ills is called for: health care facilities and pharmaceutical companies use illustrations of depression to educate and promote their products and... continue reading
It’s a fact business images that work seldom ******** from the predictable: business teams, meetings, handshakes, office collaboration and portraits. Within these scenarios you should always try to move ahead by updating wardrobe and props as your images evolve.The button-down era isn't over but nor does it dominate business dress as in the past. Dress codes in the high tech business arepretty much out the window. Younger workers prefer to dress more in business casual than in uptight... continue reading
As concepts go, ‘teamwork’ is a big seller.It may appear that images of business teams have been done to death.Not so: a great image of a group of two or more in an office environment working together in an authentic manner, will sell again and again.Styles in furniture and clothing change too so images must always be updated. Images of business teams that are downloaded the most, often feature a woman as lead or otherwise prominent person on the team. Trend research indicates that women... continue reading
The current Dreamstime assignment is to create images of the owners and customers of smaller businesses. Companies with less than 500 employees generate a sizeable percentage of world wide annual revenue. And they purchase more goods and services from large national and multinational firms than any sector except local and national governments.Companies, both large and small, need images that speak to small business owners, entrepreneurs... continue reading
Dreamstime has asked me to write a blog to share my knowledge of the stock photo business. First a bit about me.Before I found myself in the business of editing, marketing and producing images, I was a schoolteacher. Thus the art above. I hope to both teach and learn in this effort.I studied zoology and that informs some of the imagery that I personally favor.One of the first images that caught my eye is the one on the... continue reading
I started to contribute to microstock photography agencies in 2013 (shortly after the birth of my elder son). The hobby of stay-at-home mum has turned into my main job ( except taking care of my family of course :-)). Based on my 4 years experience I made a simple list of a few tips that could be useful to everybody who wants to start to make money from microstock. 1. Enjoy your job. If you want to build a new solid portfolio from a scratch you’re going to have a long road... continue reading
Doing Corporate and Entrepreneurial training as a private consultant is a challenging an lonely road. Basically, I compete with the "big boys" and have to find ways to differentiate myself. I have to find a path that will land me at the same destination, following the well trodden path yet, venturing into the unknown. How do you find a new path along a tried and tested journey? What makes you stand out when you're the small fry in the marketplace? When do you make... continue reading
I've been thinking about my content and photo projects a lot recently. I'm usually pretty busy... I have a full time day job, a girlfriend, I shoot bands, and like everyone else, I'm swamped with a million little things.This is NOT a complaint. It just means I have to really work hard to make the effort for all the stock photo stuff in my life. You have to really want to do stock photography. It's rarely glamourous. It's often tedious. There's keywording, editing, time in lightroom, time spent... continue reading
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