I collect business cards as a hobby. My friend, another photographer, got me started on this a long time ago and it’s been useful in so many ways.Not only do I have a long list of contacts, but I have hundreds of great examples to show students when I teach marketing and building a brand.Some business cards are amazing. You can tell the effort that goes into them, some are ok and some you have to wonder what they were thinking. I’m specifically looking at one guy I went to university with who... continue reading
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Sharing images on Facebook is a practice as old as time itself, mastered from immemorial ages with fluffy cats and cute dogs, as far as 2004 actually, but it seems like forever, doesn't it?But not all images are made the same. Some are your own work, those can be shared at your discretion and you should also remember that you own the copyright on these images so if you see them used afterwards in anyway you didn't agree to you should take action. Free images can mostly be used for... continue reading
To quote a famous saying: “Banners: can’t live with’em, can’t live without’em!”. As an browser you probably wish they sometimes didn’t exist. As a business, however, you can’t have a proper promotional campaign without using them.As is the case for most things in life, the key is keeping a balance. Here are a few tested tips on how to plan and execute well performing banners.1.Clarify your banner’s purposeAre you aiming to promote your brand, sell tickets to a specific event, communicate... continue reading
A well designed logo paves the way to a successful business, and some of the most well sold illustrations in microstock cater towards the needs of small emerging businesses, small entrepreneurs who can’t afford an expensive logo designer or branding company.The logo is the fundamental graphic element of a brand. It helps to create the identity of the company and must be able to communicate its values and ideals, therefor, if you are designer creating a logo there are a few basic ideas you must keep... continue reading
I started to contribute to microstock photography agencies in 2013 (shortly after the birth of my elder son). The hobby of stay-at-home mum has turned into my main job ( except taking care of my family of course :-)). Based on my 4 years experience I made a simple list of a few tips that could be useful to everybody who wants to start to make money from microstock. 1. Enjoy your job. If you want to build a new solid portfolio from a scratch you’re going to have a long road... continue reading
Doing Corporate and Entrepreneurial training as a private consultant is a challenging an lonely road. Basically, I compete with the "big boys" and have to find ways to differentiate myself. I have to find a path that will land me at the same destination, following the well trodden path yet, venturing into the unknown. How do you find a new path along a tried and tested journey? What makes you stand out when you're the small fry in the marketplace? When do you make... continue reading
Times are changing and so is the woman's place in business. From secretary to CEO, we now see more women at the helm of major companies than ever before and the perception of the woman's role in business has clearly shifted from marginal to central.What about the business woman's portrayal in stock? How does the business woman stock photo should look like in order to be successful today?1. First of all, she should be strong and show strength. Being a woman in business has... continue reading
I've been thinking about my content and photo projects a lot recently. I'm usually pretty busy... I have a full time day job, a girlfriend, I shoot bands, and like everyone else, I'm swamped with a million little things.This is NOT a complaint. It just means I have to really work hard to make the effort for all the stock photo stuff in my life. You have to really want to do stock photography. It's rarely glamourous. It's often tedious. There's keywording, editing, time in lightroom, time spent... continue reading
From the simplest but trying to do it as useful and professionally as possible,no need for model release (it is not necessary in this case) because we can not see the face of the model, so everything works faster and simplerAnd the best of everything, the model is me, nobody better than I could know exactly what I look for in each photograph, and it's free, there we go continue reading
FaceBook is also literally BURST in Italy, with many visitors a day, although it is completely different from the search engines, and to some extent also from other social networks. So many people are wondering how Earning using FareBook, and while I think it is possible to do so, I think that there are enough tools in its internal valid for your online business that actually putenziale is even greater than you think, even if many do not know how to do. very useful in photography.FaceBook mainly... continue reading
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