When speaking of domains like beauty or food, one of the most important marketing tools is the visual itself. A strong message, coupled with a good visual, has a more meaningful effect and the campaign stands more chances of being successful. This is the main reason we opted for a stock agency, as it allows us to have a constant source of relevant, high quality photos. We use social media, on and off site graphic visuals, email marketing, blog articles, prints - leaflets and flyers - as part of our... continue reading
Search results for "business"
Business is the canonical stock subject. It's undoubtedly the most photographed, the most illustrated and the best sold concept to this date.There are more than 7.1 million results matching the 'business' search on Dreamstime. You might think it's a topic that's been dealt with exhaustively, that everything is already very well covered. Allow us to contradict this and assure you that the 'business' concept is far from meeting its end in the stock business.... continue reading
The online business industry, just like any other form of businesses, can be very competitive. As an entrepreneur, you need to step up your game if you want to compete with other eCommerce stores in terms of generating traffic and leads. A good way to do that is by making sure that you leverage good graphic design into the creation of your business website.A well-designed website can do wonders for your online business. Read on below for more information on how good design can specifically help you... continue reading
A logo should represent your brand’s identity. And in order to make a remarkable one, you need to carefully consider how to best create a visual representation of this image in one distinctive design. The colors and graphics that you choose must reflect the overall image of the company.There are two main ways to create the logo of any company or business. The first option is to consult a professional graphic designer to create a logo design for your company. The second option is to personally create... continue reading
I collect business cards as a hobby. My friend, another photographer, got me started on this a long time ago and it’s been useful in so many ways.Not only do I have a long list of contacts, but I have hundreds of great examples to show students when I teach marketing and building a brand.Some business cards are amazing. You can tell the effort that goes into them, some are ok and some you have to wonder what they were thinking. I’m specifically looking at one guy I went to university with who... continue reading
Sharing images on Facebook is a practice as old as time itself, mastered from immemorial ages with fluffy cats and cute dogs, as far as 2004 actually, but it seems like forever, doesn't it?But not all images are made the same. Some are your own work, those can be shared at your discretion and you should also remember that you own the copyright on these images so if you see them used afterwards in anyway you didn't agree to you should take action. Free images can mostly be used for... continue reading
To quote a famous saying: “Banners: can’t live with’em, can’t live without’em!”. As an browser you probably wish they sometimes didn’t exist. As a business, however, you can’t have a proper promotional campaign without using them.As is the case for most things in life, the key is keeping a balance. Here are a few tested tips on how to plan and execute well performing banners.1.Clarify your banner’s purposeAre you aiming to promote your brand, sell tickets to a specific event, communicate... continue reading
A well designed logo paves the way to a successful business, and some of the most well sold illustrations in microstock cater towards the needs of small emerging businesses, small entrepreneurs who can’t afford an expensive logo designer or branding company.The logo is the fundamental graphic element of a brand. It helps to create the identity of the company and must be able to communicate its values and ideals, therefor, if you are designer creating a logo there are a few basic ideas you must keep... continue reading
I started to contribute to microstock photography agencies in 2013 (shortly after the birth of my elder son). The hobby of stay-at-home mum has turned into my main job ( except taking care of my family of course :-)). Based on my 4 years experience I made a simple list of a few tips that could be useful to everybody who wants to start to make money from microstock. 1. Enjoy your job. If you want to build a new solid portfolio from a scratch you’re going to have a long road... continue reading
Doing Corporate and Entrepreneurial training as a private consultant is a challenging an lonely road. Basically, I compete with the "big boys" and have to find ways to differentiate myself. I have to find a path that will land me at the same destination, following the well trodden path yet, venturing into the unknown. How do you find a new path along a tried and tested journey? What makes you stand out when you're the small fry in the marketplace? When do you make... continue reading
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