More and more people are on the road, driving more and more miles! A great catchy billboard design is the key to get these people to be your customers. I share with you what I feel are important elements that go into making a billboard more memorable than it ordinarily would be.Simple: Yes your message should have a story behind it, but don’t start off literally with a story, unless you can continue the story in a series of billboards one after another on the road, which itself is a great way to... continue reading
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We’ve all been there – you walk out of a meeting or seminar with glazed eyes and a pounding headache. Another victim of “Death by PowerPoint”. While PowerPoint is the undisputed king of tools for creating impactful presentations in business and beyond, in the wrong hands it can be the very weapon that kills the message you are most trying to convey. If you are a novice to using PowerPoint, or are just looking to up your presentation game, try following these few guidelines to create presentations... continue reading
When it comes to marketing, there are important factors to consider to stand out to your existing and potential customers. Streamline designMake sure your design is streamlined - have the same font and design on all of your brand's products from website logo to business cards. All online marketing channels should be consistent. They should have the same colour scheme, theme and design. Consistent design helps your customer remember your brand which is an excellent way to strategically market... continue reading
What is the idea? What do you want to say? What is being sold? What idea is screaming to be out there? How do you get their attention? These are the questions that marketers ask when they create advertising for their clients. Pretend you're Don Draper. Think like a swanky Creative Director, of a company who gets the big jobs. He and his team would eat, drink (lots of drinking, I know) and sleep advertising ideas. We are exposed to over 300 ads per day but only less than ten will engage... continue reading
Hi :)Recently I tried child photography, and now feel very excited about this nieche. Kids are so cute! When you shoot or portprocess their images your eyes are resting. You never get really tired looking at a child's innocent face.I made my pictures in the natural light with only a small on-camera flash.The difficulties were the following: kids were all the time moving and had a habbit to turn away from camera :) Of course, it was very hard to explain them the importance of keeping... continue reading
Always one for new style or approaches to microstock content, I have found that having a sketchbook with me at all times allows me to "catch" inspiration when it hits. I can play with ideas and test theories without spending too much time behind the computer. Let's be honest, it IS good to step back every once in a while. I also find that honing ones skill in other media only help to develop one's skills in another. continue reading
This was shot at the Boston Marathon.I really liked the determination in her face.When I started shooting I had my camera set to Raw, but the buffering took too long so I switched back to jpg.I took some test shots and made sure that the exposure and white balance were correct.I set the focus to image tracking (AI on Canon) and then I kept firing away as the athletes passed by. continue reading
Photos of models sleeping or relaxing have a multitude of uses. How can you ensure that you include the major concepts associated with sleep in your images? Consider how the photos will be used: for vacation promos, stress-relieving activities, sleep clinics and pharmaceutical promotions. The major concepts are: peace, relaxation, security and trust.Sleeping babies are often featured in insurance company products to suggest that the baby is safe from the effects of financial disaster or danger.... continue reading
I'll be with my family in Gran Canaria next month and I was wondering maybe someone can suggest me some great nature locations in the southern part of the island?Some great tips what to pay attention when shooting on sandy beaches would be useful too. How to protect camera?Any suggestions? Or location hints?I hope there will be good weather then, not too hot I guess. How to avoid harsh shadows, when sun is always brightly shining?But mostly would love to hear about some beautiful nature... continue reading
Every photographer wants to create eye catching images. What’s the secret behind capturing such images? Well truly speaking I am not expert in this field to say or guide on this issue. But I will definitely like to share something which I learned from my experience.First of all how one can define about eye catching images? There are many answers to this according to me like:1.I think it is the image having ability to hold the viewers eye on it at least for few seconds on first look.... continue reading
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