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Search results for "communications"

Buzzwords - Get ready for the Beijing inspired

I can just imagine the PowerPoint demos and reports that are about to be written in which there is a metaphor made between business and the Beijing Olympic Games. Business people cannot help themselves, especially those in communications and marketing. "On your marks ..."Projects over the past few years have had "traction" added as a measure of their success. I guess now we will be talking about "taking it all the way to the line" and "pass the baton" to the next phase etc. etc.. Hey, I am all... continue reading

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