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Going Negative

Much is being made in the current U.S. presidential race about ads and emails that disparage the candidates with the use of innuendo and false accusations. The polls show that most Americans are opposed to such ads.In general, negative claims or images are not effective in any kind of advertising. However, sometimes showing certain social and personal ills is called for: health care facilities and pharmaceutical companies use illustrations of depression to educate and promote their products and... continue reading

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