Time for a reminder of the most common keywording mistakes to avoid.Pay attention to the list below so that your images aren't overlooked in a search due to poor keywords. Incorrect keywords can lead to frustrated buyers that hurts everyone's downloads.Keywording should start before you shoot an image. Think of the range of major keywords that might apply to images as you plan a shoot. This will help creatively as well as the process ensures that you plan for all possible scenes within a shoot.... continue reading
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Here is something someone in my office was kind enough to give me to read today. He told me that I should read it as it is connected to what I do and it will help me improve my customer service skills.I must admit, it surely made an impression. I laughed a lot. It is simply such a good mood generator that I could not help posting it here:link hereYou may need to zoom the pages. continue reading
While in New York City last week for PhotoPlus Expo and the PACA (Picture Archive Council of America) International Conference, I attended a panel comprised of ‘Microstock SuperStars” moderated by PDN’s Daryl Lang. I heard some words of wisdom from the panel members that I thought might be useful to many of you.Panel member Yuri Arcurs emphasized the importance of building your brand within the overall site. He offered that an important aspect of his success is a consistent and identifiable... continue reading
Dreamstime recently announced a relationship that will provide the users of My Space with art and photography for greeting cards. To take full advantage of this new revenue opportunity, create images that will resonate with card buyers.Here are some tips that will improve your chances for success in the greeting card business. Since the major winter holidays are coming up, there is still time to create and upload images to be used for messages at Thanksgiving, Christmas, Hanukkah, Kwanzaa and New... continue reading
Individual, recreational sports offer distraction from day to day stress and provide unlimited shooting opportunities. Engaging images of healthy activities and individuals competing with themselves to improve their skills and prowess are effective for a wide range of users of photography and illustration. A focused swimmer, bicyclist or climber evokes the notions of determination, success, failure, striving, achievement and health. Each of these words often accompanies a graphic in promotions, reviews... continue reading
The past couple of weeks found me in New York just as Fashion Week was ending and last week in Southern California for a seminar. Perhaps because NY was filled with fashionistas and models, I noticed a lot of very, very thin women in the park and on the street.A jogger along Central Park South could have posed in an anatomy class in lieu of a prepared skeleton. The prevalent look in California, even on the most fashionable streets, is slightly heavier.Fashion models in the 1960’s were about... continue reading
Sound is invisible and depicting it in images is even more challenging than photographs of wind that I have written about previously. From the sound of music to the stress producing noise of an early morning garbage truck, images that show ‘sound’ can be indispensable in promotional messages and ads as well as being essential to certain businesses and non-profitsWithout a doubt the most famous photo showing sound is this one by Steve Steigman for Maxwell cassettes in the 1980’s. The image... continue reading
Images of refreshing beverages, both alcoholic and otherwise are used for purposes as diverse as major ads and invitations to small parties. The virtues of drinking eight glasses of water daily may have come under scrutiny recently but no one argues with the importance of water and other healthy liquids in a sane diet. Images of fit individuals taking in a daily allotment of fluids are used in promotions for dietary supplements, health clubs, juices and bottled water as well as for editorial pieces... continue reading
What’s new for lower and middle school in photos and illustrations this year? Home schooling is an increasingly popular alternative educational solution. Bullying is an urgent issue. Computers are everywhere at all levels even for the very youngest students.Home schooling is a relatively new aspect of American education. Over 2.2 percent of American children are now educated at home by their parents. In most homes that provide schooling, there is a designated ‘school room’ or area. Photographs... continue reading
Much is being made in the current U.S. presidential race about ads and emails that disparage the candidates with the use of innuendo and false accusations. The polls show that most Americans are opposed to such ads.In general, negative claims or images are not effective in any kind of advertising. However, sometimes showing certain social and personal ills is called for: health care facilities and pharmaceutical companies use illustrations of depression to educate and promote their products and... continue reading
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