Whether you are still thinking of pursuing a career in art or are already immersed in its different sub-fields in one way or another, you may have heard of this catchphrase (or a variation thereof)Yes, there is truth to this sentence. But, as an aspiring designer, you should not limit yourself to this trait only. You should allow yourself to grow and be flexible enough to adapt to the ever-changing design world.In the next few paragraphs, we provide different tips on how you can become a... continue reading
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Have you ever wondered what type of graphic artistyou are? If you are, you might be someone who thinks that graphic artist is a narrow field, but in reality there are thousands of different kinds of graphic artists and many of which are unique to their own personal style and are usually notstereotypical.The way Ifound out what kind of graphic artist Iam was when I took my first beautiful photograph and made my first beautiful photoshop manipulationand then I instantly... continue reading
When it comes to marketing, there are important factors to consider to stand out to your existing and potential customers. Streamline designMake sure your design is streamlined - have the same font and design on all of your brand's products from website logo to business cards. All online marketing channels should be consistent. They should have the same colour scheme, theme and design. Consistent design helps your customer remember your brand which is an excellent way to strategically market... continue reading
Have you ever cast a look at how people are buying medicinal products in drugstores? They never throw them in haste in a basket or trolley like a pack of spaghetti. Buying drugs people have expectation of the purchase will stop their suffering or at least pain.Medicinal products are the marketable output when significant part of their costs is expenditures on promotion and advertising. Each country has its own legislation regulating how drugs should be advertised and most of advertising... continue reading
When you make the decision to create a site for professional goals, you should commit entirely to that goal. It’s not enough to just go live, upload some stuff, and wait for clients to jump in. The way your site looks speaks a lot about yourself and about the services you provide. So how to build trust with your portfolio website? Unique domain nameWhen you’re browsing online and stumble upon these two domains - myname.wordpress.com and myname.com - which one would you choose for a service or... continue reading
LayersImagine yourself opening a present. You enjoy all the different layers, especially for speciality items, consider the process of how the package will be opened and always take notice of the layers through which the entire package presentation will be revealed. Do you have to think about an outer box? Maybe a filling? How about the materials? To create a striking packaging you have to give it layers.ProtectionPackaging design is not, only, about looks. Packaging has a dual purpose of presenting... continue reading
This is a true story about my unexpected involvement in advertising baby nutrition and I would like to share the experience with the community. Real names of the product manufacturer and the glossy magazine are left out not to damage their reputation.So, to start I’m a doctor pediatrician living in Kyiv, Ukraine. One day a relative of my sister-in-law, a nice girl, who worked in Ukraine as a distribution manager for a European company producing baby nutrition asked me to meet up with... continue reading
Start simpleIf you are a beginner in packaging design start simple. Execute the basics first and teach yourself how to make the label designs for products. Get inspired by looking at other designers and successful packaging projects.Don't be afraid to cutWhen you doubt some graphics be safe and remove them. Space is premium in packaging design, so only include important elements. If you clutter the label try to exclude something. Clean is the way to go.ContrastIt is very important that... continue reading
We use them everyday: weather, fitness tracking, mailing, browsing, messaging, photo editing, productivity, lifestyle, matchmaking apps are part of our routine and it’s quite hard to imagine life without (at least some of) them. In March 2017 there were 2.8 million apps in Google Play and over 2.2 million apps in Apple’s App Store and the numbers are set to grow steadily.That makes the app world a crowded and highly competitive market, where differentiation is essential. And before any... continue reading
Movie posters have been around for more than a century, first used as way back as 1900. The first recorded poster was produced by Georges Méliès, for his motion picture. It’s a fateful coincidence, perhaps, that Méliès was French magician. Our appetite for the whimsical, the dreamy, the beyond-reality, the larger-than-life world of cinema got one of its first sparks from a magician - a perfect story.People of all ages consume stories every day (or even minute) and we are living in... continue reading
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