Packaging design, as any art form, contains some chunks that can be taught and some other chunks that can not. I would like to talk to you about the chunks that can be taught.1. Be clear and simpleWhen you go to a supermarket, pick your favourite shelf and try to ask yourself two very simple questions:a. What's this product for?b. What's the brand behind it?I am always amazed how hard it is to find a product that answers these two basic questions in less than 4 seconds. Why 4 seconds you... continue reading
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