When speaking of domains like beauty or food, one of the most important marketing tools is the visual itself. A strong message, coupled with a good visual, has a more meaningful effect and the campaign stands more chances of being successful. This is the main reason we opted for a stock agency, as it allows us to have a constant source of relevant, high quality photos. We use social media, on and off site graphic visuals, email marketing, blog articles, prints - leaflets and flyers - as part of our... continue reading
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Print materials are important to most everyone on Dreamstime, from photographers to designers looking for imagery.Last week in the Project Your Identity series we covered the importance of business cards. While certainly a very important aspect of your physical marketing effort, even the best business card design can only say so much due to its inherently small size. More in depth, high impact print materials such as letterheads, envelopes, flyers, postcards, door hangers, posters, banners, and... continue reading
Links are a huge component of SEO.Most people know that inbound links coming to your site are a great way to increase your traffic and SEO, but what people often overlook is the links on their site.Whether you are linking to other pages within your site (internal links) or pages on a different site (external links) it is important to build them semantically.Link Text, Link Titles and SEOWhen creating links, it’s always important to use relevant link text rather than something generic... continue reading
With the rise of online social networking sites and virtual information exchange applications like bump, physical business cards have seen somewhat of a decline in recent years. While these new networking alternatives are certainly important tools and can vastly expand your presence both locally and beyond, the fact remains that humans are tactile beings. When is this last time you walked through a clothing store and didn't reach out to feel a sweater, or pick a leaf off of a shrub in passing? In... continue reading
This image may or may not exist in reality.The left and right windows are, respectively, the left and right mirror reflections of the centre window.It is a very simply manipulation, but only so as it is digital.It allows me a more effective presentation of the original picture. And if the original have been less than 3MP, now you have three times as many pixels.A designer still have the single window if he needs to, but it looks better in a row of three almost identical windows.... continue reading
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