To me, an avid gourmand, food photography is not only a real treat, but also a guilty pleasure. I spend quite some time looking at food photos and I can assure you it is a very healthy habit. It keeps me away from actually eating everything I'd like to taste so I just love good photo feasts!They say that in order to feel like eating, you first have to like what you see on your plate. There's nothing more inviting or appetizing than an awesome food photo. Food photography is something to savor... continue reading
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Times are changing and so is the woman's place in business. From secretary to CEO, we now see more women at the helm of major companies than ever before and the perception of the woman's role in business has clearly shifted from marginal to central.What about the business woman's portrayal in stock? How does the business woman stock photo should look like in order to be successful today?1. First of all, she should be strong and show strength. Being a woman in business has... continue reading
Goodbye 2015 and welcome 2016! May this be an amazing year, much better than the last one.But before we bid adieu to an eventful 2015, we want to have a last look at what happened stock wise here on Dreamstime.As usual, we're making some stats and facts public in order to help you understand what the 2015 stock trends were, what sold best and what people looked for when shopping for stock.If you check my previous reviews for 2014, 2012 and 2010, you'll notice few changes in tastes.... continue reading
We're back from this year's CEPIC conference and after gathering the notes and observations made there, we've put together this article to give you a general idea of what went on in Dublin. This year, more than ever, microstock was under the spotlight. Many advocated it as the future, others argued the revenue and a few proved even skeptical about it. In the midst of all debates, the general feeling was that the power of the community, the variety of content and the broad price range... continue reading
Evolving from means of sustenance to means of indulgence, food is today considered an art committed to both feed the body and please the eye. Quality food, cuisine and gourmet are recurrent words in our vocabulary while food-related images still have a wide market areal to cover. Traditional or exotic cooking and the multitude of recipes have all allowed us to develop various eating habits varying from fast food addicts to organic or vegetarian food devotees. Numerous campaigns supporting healthy... continue reading
As stated in my previous articles, a crucial stage in thinking up your uploads is to step in your buyer's shoes: what do buyers need and what are they searching for? Or, most importantly, how do they search for our files? I have seen other users have also addressed this topic. I am pleased to see that you have tried your buyers' shoes not only for empathy reasons but mostly for business-related causes. Always keep in mind that you are selling something and this something does not sell simply because... continue reading
It’s been two years and one month and well over a hundred blogs written since I joined Dreamstime. But now it is time to say goodbye as I move on to finish writing a book that continues the themes of my blogs to be published by an imprint of Random House and to concentrate more fully on my busy consulting business.In the beginning I thought that all the learning would be one-way: me passing on all I had learned in 30 years in the traditional stock photo business to the Dreamstime team and... continue reading
If the U.S. economic stimulus legislation works according to plan, there will be demands for images that illustrateenormous expenditures on the country’s infrastructure over the next 18 months and for years to come. In addition to building roads and bridges, the bill also provides for funds for alternative energy.Many outside the U.S. blame America for the worldwide depression and perhaps rightly so as it started here. If the U.S. plan does work to get the economy working again, many... continue reading
Who won football’s Super Bowl? In my world there is more interest in what ads were more successful than news of the game itself. Which commercials resonated the most with the target audiences? Which ones garnered kudos from creatives at the top agencies?And which ones might give you some shooting ideas?Spend some time reviewing the ads and you’ll see that you can piggyback on the research that went into the themes and trends in the ads to come up with some ideas for yourself.I spent... continue reading
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