A well designed logo paves the way to a successful business, and some of the most well sold illustrations in microstock cater towards the needs of small emerging businesses, small entrepreneurs who can’t afford an expensive logo designer or branding company.The logo is the fundamental graphic element of a brand. It helps to create the identity of the company and must be able to communicate its values and ideals, therefor, if you are designer creating a logo there are a few basic ideas you must keep... continue reading
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A brand identity is the image of your company that you promote to consumers. A business, like an individual, has an identity and personality. A brand identity integrates the ideas, personality and values of a company. If you take the time to design a brand identity for your company, you will increase the chances that customers will recognize and trust your company in the future. It is important to note that creating a brand identity is more than simply designing a logo.1. After establishing your... continue reading
Print materials are important to most everyone on Dreamstime, from photographers to designers looking for imagery.Last week in the Project Your Identity series we covered the importance of business cards. While certainly a very important aspect of your physical marketing effort, even the best business card design can only say so much due to its inherently small size. More in depth, high impact print materials such as letterheads, envelopes, flyers, postcards, door hangers, posters, banners, and... continue reading
One of the most important assets that your photography business has is its own identity. Unfortunately, many businesses struggle to use that identity to their advantage, whether because they are unaware of the potential that it holds, or because they are simply intimidated by the thought of utilizing it.One of the most important parts of any visual identity is the logo, the sole icon that represents your brand. Like the strands of a web, all of the other materials that project an identity rely... continue reading
Rhetoric is the the art of using communication in an effective and persuasive manner to influence the thoughts and actions of others.Its heavily used with images in advertising, so I thought it would be nice to share with you this information on this series of blogs.This first blog will address general aspects of Rhetoric and the Identity Relations.SEMIOTIC OPERATIONSIn order to emphasize the meaning of an image one can use four semiotic operations,Addition, Suppression, Substitution, Exchange... continue reading
well alice, i just finished reading your latest blog.and you made me think ,as you usually do, and this blog is the result.do you ever think about the names of companies? do you everwonder how they chose their name, giving themselves that identity?when we chose our user name we set an identity on ourselves, a label, a title.sometimes it is just that we have tried so many and found they were already taken and give up, choosing something silly.some choose their own given name, a... continue reading
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