Here is the curse of ads.If a friend or family member tries to sell us a product, we are instantly willing to consider a purchase.If a stranger sells us something, we scream and run to the other direction.The stranger and the ad have something in common - they're both impersonal so it's hard for us to trust them. Ads too are especially tricky to pull off on the mobile landscape.Mobile ads need careful planning. We consider our mobile phones sacred territory so advertisers take care not to... continue reading
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More and more people are on the road, driving more and more miles! A great catchy billboard design is the key to get these people to be your customers. I share with you what I feel are important elements that go into making a billboard more memorable than it ordinarily would be.Simple: Yes your message should have a story behind it, but don’t start off literally with a story, unless you can continue the story in a series of billboards one after another on the road, which itself is a great way to... continue reading
The mobile advertising market has grown significantly over the past few years, and we expect even more rapid development in the future. With the very wide usage and reliance on smartphones; marketers must focus their attention on designing an effective mobile ad since it became an important marketing tool. A well-thought advertising campaign must cover almost the whole information space, that is, affect the potential buyer even after he closes his notebook or PC to enter the buyer's real life.... continue reading
Grasshopper burst into his Masters' quarters, breathing heavily from running across the monastery compound."What is it, young Grasshopper?" the old Master quizzed without looking up from his photo editing tasks."Master! I was searching the internet and found strategies on how you can make money with mobile ads!" Master continued to work on his images without looking up or replying to his student."You see, Master, I learned about things like speaking to your audience and... continue reading
Designing effective ads on mobile devices can be more tedious and challenging than you would think. You should consider the following pointers, in order to guide you in attracting your potential customers. Beginning with the imagery of the ad, it needs to be creative, unique, engageable and interactive; form a creative strategy to thoroughly plan your branding ideas, for example, which colors/fonts will be used, which tone of voice, creation and implementation of your logo, your unique value proposition,... continue reading
Stock photography is a hobby for me, one that I love, but to pay the bills I am an online marketer who understands what it takes to not only get people to your website, but also how to transition those visitors to customers. Let's be honest, the main goal of most websites is to create customers, not just visitors. In order to perform this transition you must have an amazing call-to-action. People are bombarded with messaging all day, so how do you make your message stand out? It actually isn&... continue reading
Sometimes, in our over-enthusiastic intent to create great content or ads, we tend to use images that are not appropriate or simply don’t fit our message. And sometimes we use images that catch people’s attention, distracting them from our initial purpose. How can you avoid distraction? Connect the images to the message The first rule in every work field: never use visuals that are not related to your content. If you write about tea, don’t put images with mugs of coffee or soda instead. I know... continue reading
When it comes to marketing, there are important factors to consider to stand out to your existing and potential customers. Streamline designMake sure your design is streamlined - have the same font and design on all of your brand's products from website logo to business cards. All online marketing channels should be consistent. They should have the same colour scheme, theme and design. Consistent design helps your customer remember your brand which is an excellent way to strategically market... continue reading
I collect business cards as a hobby. My friend, another photographer, got me started on this a long time ago and it’s been useful in so many ways.Not only do I have a long list of contacts, but I have hundreds of great examples to show students when I teach marketing and building a brand.Some business cards are amazing. You can tell the effort that goes into them, some are ok and some you have to wonder what they were thinking. I’m specifically looking at one guy I went to university with who... continue reading
We use them everyday: weather, fitness tracking, mailing, browsing, messaging, photo editing, productivity, lifestyle, matchmaking apps are part of our routine and it’s quite hard to imagine life without (at least some of) them. In March 2017 there were 2.8 million apps in Google Play and over 2.2 million apps in Apple’s App Store and the numbers are set to grow steadily.That makes the app world a crowded and highly competitive market, where differentiation is essential. And before any... continue reading
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