Stock photography is a hobby for me, one that I love, but to pay the bills I am an online marketer who understands what it takes to not only get people to your website, but also how to transition those visitors to customers. Let's be honest, the main goal of most websites is to create customers, not just visitors. In order to perform this transition you must have an amazing call-to-action. People are bombarded with messaging all day, so how do you make your message stand out? It actually isn&... continue reading
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Sometimes, in our over-enthusiastic intent to create great content or ads, we tend to use images that are not appropriate or simply don’t fit our message. And sometimes we use images that catch people’s attention, distracting them from our initial purpose. How can you avoid distraction? Connect the images to the message The first rule in every work field: never use visuals that are not related to your content. If you write about tea, don’t put images with mugs of coffee or soda instead. I know... continue reading
When it comes to marketing, there are important factors to consider to stand out to your existing and potential customers. Streamline designMake sure your design is streamlined - have the same font and design on all of your brand's products from website logo to business cards. All online marketing channels should be consistent. They should have the same colour scheme, theme and design. Consistent design helps your customer remember your brand which is an excellent way to strategically market... continue reading
I collect business cards as a hobby. My friend, another photographer, got me started on this a long time ago and it’s been useful in so many ways.Not only do I have a long list of contacts, but I have hundreds of great examples to show students when I teach marketing and building a brand.Some business cards are amazing. You can tell the effort that goes into them, some are ok and some you have to wonder what they were thinking. I’m specifically looking at one guy I went to university with who... continue reading
We use them everyday: weather, fitness tracking, mailing, browsing, messaging, photo editing, productivity, lifestyle, matchmaking apps are part of our routine and it’s quite hard to imagine life without (at least some of) them. In March 2017 there were 2.8 million apps in Google Play and over 2.2 million apps in Apple’s App Store and the numbers are set to grow steadily.That makes the app world a crowded and highly competitive market, where differentiation is essential. And before any... continue reading
Movie posters have been around for more than a century, first used as way back as 1900. The first recorded poster was produced by Georges Méliès, for his motion picture. It’s a fateful coincidence, perhaps, that Méliès was French magician. Our appetite for the whimsical, the dreamy, the beyond-reality, the larger-than-life world of cinema got one of its first sparks from a magician - a perfect story.People of all ages consume stories every day (or even minute) and we are living in... continue reading
It’s been common knowledge for quite some time that photographs, illustrations and visual representations in general are simply must-haves for any web domain, social media account or promotional campaign.Using attractive visuals was already an important tactic for traditional, offline magazines, but it’s relevance has been magnified by the online environment. To point out just a hint, Facebook posts including images drive twice as much engagement as a simple text status, while tweets with photos... continue reading
What is the idea? What do you want to say? What is being sold? What idea is screaming to be out there? How do you get their attention? These are the questions that marketers ask when they create advertising for their clients. Pretend you're Don Draper. Think like a swanky Creative Director, of a company who gets the big jobs. He and his team would eat, drink (lots of drinking, I know) and sleep advertising ideas. We are exposed to over 300 ads per day but only less than ten will engage... continue reading
The internet is full of ads, so it’s pretty hard to differentiate yourself from the crowd. Hard but not impossible. Because doing the right thing will get you there eventually, where you planned to be.So what does a good banner need to get clicks? If you follow the next tips, you should prevail.Keep it simpleYou might think that putting all kinds of details on an ad will convince people to click, but it’s exactly the opposite. The cleaner it looks, the better. People want clear,... continue reading
We promised you a monthly blog contest so here's our new challenge for you: Billboards, Banners, Business Cards and Ads - How-To.Share with us your go-to tips and tricks for designing awesome advertising and marketing media. Whether we’re talking small pocketable stationery, magazine ads, online banners or huge highway billboards, we want your tips on designing eye-catching marketing materials.All members, contributors and buyers, are welcome to join in: you write useful articles... continue reading
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