As concepts go, ‘teamwork’ is a big seller.It may appear that images of business teams have been done to death.Not so: a great image of a group of two or more in an office environment working together in an authentic manner, will sell again and again.Styles in furniture and clothing change too so images must always be updated. Images of business teams that are downloaded the most, often feature a woman as lead or otherwise prominent person on the team. Trend research indicates that women... continue reading
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I have written about certain demographic groups that are important to marketers and advertisers. One of these is the gay and lesbian population. Figures show that approximately 10% of any population falls into the gay/lesbian/bisexual/transgender group. It is important to authentically represent any group when you photograph them.The US gay community is one that has a very high average family income of over $100,000 with single members averaging around $80,000 in the US. Many in the group travel... continue reading
I know what you will say "Oh, no, not another metablog". :P. I have thought for a very long time to write a basic guide about blog, what to write, when to write, how to write. But then, who am I to set the rules? And being member of the Admin., my words may be taken as rule/law by which to abide...That is not and should not be the case. I am a very keen and skillful literary critic - so my professors said - but this does not make me an expert in blogging. This would make me a harsh judge of your discourse... continue reading
Advertising screams,‘We want color photos!’ and galleries yell back, ‘Only black & white matters.’ That was the past.Yes, it’s certain that color images dominate in print and web advertising and that classic photography found in galleries is more closely associated with black and white images but both genres can be found in all places.The use of B&W photography in advertising seems to ebb and flow. There was a big resurgent of its use in the 1990s and lately I’ve been hearing that... continue reading
Traditional stock photo agencies are heavily vested in ‘creative research’. This is the stuff that informs expensive stock productions and drives editing guidelines. The biggest stock producers look for sociological and economic trends that will impact general image needs in the near future.The on-salary staff that seeks out trends are called creative researchers. Their job is seeking out ‘cool’. They hire outside trend researchers or troll the internet looking for the next big thing.... continue reading
Or is it the CYMK? (One matters online; the other in print). Do you dream in color? Did people dream in black and white before the invention of black and white film? If so, how did they know what the world looked like in black and white? When are color photos best and when do black and white images better solve the visual problem at hand? What moods and emotions do colorselicit?Pre-PhotoShop, manipulating color was limited to the photographer’s skill in using filters or other special effects.... continue reading
Dramatic images of trees are powerful symbols of growth, shelter, change and endurance. Trees as a metaphor are popular for many brands and services. Beyond commercial use, many people have a somewhat universal emotional connection to trees that goes beyond simple awe.Where I sit at my desk overlooking Puget Sound I can see probably 10,000 or more trees. How do you capture an image of trees that designers will want and how do you separate it from the forest? What trees and what images best... continue reading
Lots of blog talk lately about what differentiates a pro from an amateur.If an image has what it takes, I don’t care who took it. Could be a top photographer or my Aunt Nellie: it’s a professional image. But on the over all career level, it’s usually the light that separates the pro from the am.Top career photographers have to consistently execute tough assignments.The best professional advertising and editorial photographers relentlessly meet challenges posed by demanding conditions... continue reading
The wings, the swing, the rabbits and the images, all seemed wonderful and magical to little Alice. She would spend days floating, swinging, watching photos and laughing. She made a resolution: never to leave ********nd. Besides, there were too many secret corridors in ********nd to be still discovered and roamed. Too many secret doors to open and enter miraculous worlds. Sometimes she feared she would not have enough time to open them all and wander all wonderlands beyond.The rabbits would come... continue reading
Equipped with fairly good knowledge of words, strong sense of humour, gripping onto reality, sometimes wandering through alternatives, chattering all the time, a habit she still can’t get rid of, Alice stumbled upon photography with genuine and untrained eyes. Never wanting to grow up. Entangled in language, unreadable, untranslatable and unexplainable, she decided to quit the wordful void and inhabit colour and light. She fell by accident into the rabbits’ hole one summer day. After floating... continue reading
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