Much is being made in the current U.S. presidential race about ads and emails that disparage the candidates with the use of innuendo and false accusations. The polls show that most Americans are opposed to such ads.In general, negative claims or images are not effective in any kind of advertising. However, sometimes showing certain social and personal ills is called for: health care facilities and pharmaceutical companies use illustrations of depression to educate and promote their products and... continue reading
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In Chicago a popular European coffee and pastry shop has banned classic baby prams – the type of baby carrier that plows down the street slicing though pedestrian traffic and taking up more space than a SmartCar. I fully understood the coffee shop’s rules as I strolled down the street after my morning latte. It seemed that 90% of the people on the sidewalk in this up and coming neighborhood were either pregnant or had one or more infant nestled in some form of carriage or stroller. More than one... continue reading
Taking photos of giant marine mammals can be tricky.First of all, they simply can’t be counted on to show up on set on time. Whale watching tour companies chart the movement of known pods and individuals to ensure that their trips offer the most likely chances of seeing whales but even then, getting dramatic images is challenging. What can you do to ensure that you get the best shots?I have ventured out to sea to observe whales off the coast of Canada,spending what seemed like a lot of... continue reading
As the end of summer approaches, it’s time to capture as many summer themed images as possible. When the demand for this genre grows in early 2009, you’ll find yourself looking for a campsite or outdoor pool that isn’t covered in snow.Over six million kids attend summer camp in the US. Many camps are basedaround learning a skill or a lifestyle issue. There are soccer camps, music camps, adventure camps, sailing camps, special needs camps, science camps, church camps and diet camps.Camp... continue reading
What does leaving my wallet at the bookstore yesterday, a flashing warning light on the car dashboard as I pulled out to drive back to the bookstore and an error in posting a payment to a bill have to do with stock photography?Typical everyday annoyances and frustrations make for great concept shots for editorial uses dealing with stress related issues and to illustrate products and services that supply solutions to common business problems.Many of the ideas on the shot list below will have... continue reading
What ever you call it, macro photography (taken with a macro lens or a micro lens as one manufacturer calls their macro lens) is NOT simply a close-up image.What’s the difference between"close-ups", "macros", and "micrographs" (also known as "micro-photographs" or "photomicrographs")A ‘close-up’ refers to any image zoomed or cropped into a detail such as the close-up of the woman’s lips or the golf ball and club. Another example: Take a photo of a fly in a bowl of soup. It will... continue reading
Occasionally I have the opportunity to query buyers of images about their specific needs. This week I spoke to the head of an art buying team that spends over seven figures on image licenses annually. Naturally I asked about the kinds of images they use in the subject area that I was planning on writing about this week-military life.Our client mentioned that his department seeks images of the military that show courage and honor and images that indicate pride in service and country.This particular... continue reading
Images that are mass-produced as ‘wall art’ or posters for use in décor differ from fine art in that the images are not signed prints or original art. The business of wall art is complex and involves multiple publishers, distributors and online retailers as well as direct distribution to consumers through department stores, box stores and poster shops. Creating images for this market can be more profitable for photographers than trying to build a reputation as a fine artist although the two are... continue reading
There is a continuing dust up between those who claim that commercial photography isn’t art and that the photos in museums and galleries shouldn’t be sullied by appearing in promotions or ads. Not withstanding the fact that most photographers that fall into the ‘collectible’ category of fine artists have at one time done commercial work.The popular blog from commercial art buyer Heather Morton has taken on this conversation over the past few weeks. Look for the Art/Commerce blogs. She... continue reading
While reviewing a featured photographer's portfolio, I saw a perfect opportunity to write about the judicious use of makeup on women models. Nothing better illustrates how makeup can lend authenticity to a model in different situations than photographer Niderlander’s four shots of the same model made up in different ways for four different situations/moods/time of dayIn the first image of a researcher or medical tech, the makeup is extremely subdued as is fitting in that situation. Most... continue reading
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